AusLeisure

Tessitura, the non-profit technology company that serves arts and culture organisations around the world, has announced a partnered with ticketing platform, Logitix.

Set to offer performing arts associations more resources for optimising ticket distribution, and in turn maximising revenue, the partnership will see the technology integration completed later this year.

Proprietary software, distribution tools and analytics from Logitix will help theatres and performing arts centres to open new sales channels, including ticket exchanges while real-time data insights will also automate dynamic pricing decisions to address changing ticket demand.

Announcing the partnership, Logitix President, Greg Nortman stated “we look forward to helping the arts and culture industry sell more tickets with our advanced pricing strategies, distribution and ticketing analytics.

“Tessitura has an impressive network of performing arts organisations that will benefit from our services.

“For the consumer, dynamic pricing doesn’t always mean higher ticket prices. Based on our data, the price of a ticket may go down to find a match on the buyer’s side. We ultimately want our partners to optimise and sell more tickets. We provide more ticket access in more places.”

Tessitura Chief Strategy Officer, Erin Lively Koppel added “performing arts organisations are looking for every opportunity to capitalise on existing demand and expand their reach. Many are still recovering from the pandemic.

“At the same time, they’re facing ongoing global financial challenges.

“Logitix’s solutions show proven value in this evolving ticketing landscape. We’re always seeking ways to better serve our community. We’re thrilled this partnership will extend innovative new resources to them.”

Click here to contact the Tessitura Network via their entry in the Australasian Leisure Management Supplier Directory.

Image credit: Tessitura.

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