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Swimming Australia announces new partnership with Arena
Having ended its 60-year sponsorship with Speedo before Christmas, Swimming Australia has announced a new partnership with swimwear brand arena, that will see the Italian-based company become the official swimwear supplier of the Australian Dolphins Swim Team for the next four years.
Advising that Swimming Australia will commit to help drive sales of arena products in Australia, Swimming Australia Chief Executive Mark Anderson explained “we welcome arena to our team and our swimming family in Australia.
“We will be working closely with arena to further enhance our elite performances in the pool over the coming four-year cycle, as we seek continuous improvement and world’s best partners to assist us in the next stage of our development.
“Commercially, Swimming Australia is in its strongest period in recent history after re-signing with Mrs Rinehart’s Hancock Prospecting until 2020, and announcing the signing of new partner Optus just prior to Rio, both as Principal Partners.
“We are looking forward to further improving our elite performances wearing arena products, but also helping the arena business grow and develop here in Australia,” Anderson said.
Swimming Australia National Head Coach Jacco Verhaeren added “(this) announcement is fantastic for the Australian Dolphins team.”
“I have worked previously with the arena team when I was a coach in the Netherlands, and I have seen first-hand the focus, expertise and passion they display when it comes to the elite level.
“Already many of our swimmers race in arena, and I am really excited to see what the broader team can achieve with this new partnership.”
Current Australian Dolphins wearing arena include World Champions Cate and Bronte Campbell, Mitch Larkin, Emily Seebohm and World Championship medallist Jessica Ashwood.
arena International Business Division General Manager Luca Belogi expressed his excitement at the partnership, commenting “Australia is a country of swimming and the Australian Dolphins team is one of the strongest teams in the world, with a long history of success in the pool.
“arena will make every possible effort to contribute to its future success, through our technology, equipment and continuous support.
“This partnership is a significant announcement for arena globally, and will be a key pillar of our business development in Australia. 2017 is set to be a fantastic year for arena Down Under, as the partnership with Swimming Australia coincides with the appointment of a new business partner, Double Line Sports.
“Double Line will be our exclusive distributor in Australia, with the goal of becoming the market leader in the next five years.”
Click here to contact Double Line Sports via their entry in Australasian Leisure Management Supplier Directory.
20th December 2016 - SWIMMING AUSTRALIA AND SPEEDO PART WAYS AFTER 60-YEAR SPONSORSHIP
23rd November 2016 - ANALYSIS PREDICTS GROWTH FOR GLOBAL SWIMWEAR MARKET
2nd September 2016 - SPEEDO LAUNCHES ‘SWIM COACH’ DIGITAL FITNESS COACHING TOOL
5th August 2016 - SWIMMING AUSTRALIA ENTERS INTO NEW PARTNERSHIP WITH OPTUS
3rd March 2015 - GINA RINEHART TO BECOME MAJOR SPONSOR OF AUSTRALIAN SWIMMING TEAM
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