Latest News

Back to Latest News back

 

Swimming Australia announces new partnership with Arena

Swimming Australia announces new partnership with Arena
January 31, 2017

Having ended its 60-year sponsorship with Speedo before Christmas, Swimming Australia has announced a new partnership with swimwear brand arena, that will see the Italian-based company become the official swimwear supplier of the Australian Dolphins Swim Team for the next four years.

Advising that Swimming Australia will commit to help drive sales of arena products in Australia, Swimming Australia Chief Executive Mark Anderson explained “we welcome arena to our team and our swimming family in Australia.

“We will be working closely with arena to further enhance our elite performances in the pool over the coming four-year cycle, as we seek continuous improvement and world’s best partners to assist us in the next stage of our development.

“Commercially, Swimming Australia is in its strongest period in recent history after re-signing with Mrs Rinehart’s Hancock Prospecting until 2020, and announcing the signing of new partner Optus just prior to Rio, both as Principal Partners.

“We are looking forward to further improving our elite performances wearing arena products, but also helping the arena business grow and develop here in Australia,” Anderson said.

Swimming Australia National Head Coach Jacco Verhaeren added “(this) announcement is fantastic for the Australian Dolphins team.”

“I have worked previously with the arena team when I was a coach in the Netherlands, and I have seen first-hand the focus, expertise and passion they display when it comes to the elite level.

“Already many of our swimmers race in arena, and I am really excited to see what the broader team can achieve with this new partnership.”

Current Australian Dolphins wearing arena include World Champions Cate and Bronte Campbell, Mitch Larkin, Emily Seebohm and World Championship medallist Jessica Ashwood.

arena International Business Division General Manager Luca Belogi expressed his excitement at the partnership, commenting “Australia is a country of swimming and the Australian Dolphins team is one of the strongest teams in the world, with a long history of success in the pool.

“arena will make every possible effort to contribute to its future success, through our technology, equipment and continuous support.

“This partnership is a significant announcement for arena globally, and will be a key pillar of our business development in Australia. 2017 is set to be a fantastic year for arena Down Under, as the partnership with Swimming Australia coincides with the appointment of a new business partner, Double Line Sports.

“Double Line will be our exclusive distributor in Australia, with the goal of becoming the market leader in the next five years.”

Click here to contact Double Line Sports via their entry in Australasian Leisure Management Supplier Directory.

20th December 2016 - SWIMMING AUSTRALIA AND SPEEDO PART WAYS AFTER 60-YEAR SPONSORSHIP 

23rd November 2016 - ANALYSIS PREDICTS GROWTH FOR GLOBAL SWIMWEAR MARKET

2nd September 2016 - SPEEDO LAUNCHES ‘SWIM COACH’ DIGITAL FITNESS COACHING TOOL

5th August 2016 - SWIMMING AUSTRALIA ENTERS INTO NEW PARTNERSHIP WITH OPTUS 

11th May 2015 - SWIMMING LOOKS TO RIO AND BEYOND WITH KEY HIGH PERFORMANCE APPOINTMENTS

3rd March 2015 - GINA RINEHART TO BECOME MAJOR SPONSOR OF AUSTRALIAN SWIMMING TEAM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

SimplySwim

    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business