@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
Survey shows Taronga Zoo to be NSW’s most popular attraction
A new survey shows that Taronga Zoo is the number one attraction in NSW in terms of past visitation and intention to visit over the next 12 months.
The recently conducted survey of attractions in NSW found that 78% of respondents had previously visited Taronga Zoo and that 26% had the intention to visit the harbourside attraction in the next 12 months
In terms of past visitation, Sydney based attractions occupied the top four places in the survey in the following order: Taronga Zoo, the Sydney Opera House, Sydney Olympic Park and Luna Park Sydney.
The first attraction located outside Sydney was in fifth position: Jenolan Caves.
After launching and promoting its new Funnel Web ride in December 2012, Jamberoo Action Park reached the top four for intention to visit in the next 12 months with 17% of respondents intending to visit.
Recent promotion, re-branding and advertising saw the Sealife Sydney Aquarium reach fifth position, for intention to visit.
Newspoll conducted thes ruvey online between 28th February and 3rd March among a sample of 354 people, aged 18-64, living in NSW/ACT.
The questions were:
• Which of the following attractions located in NSW have you ever visited?
• Which of the following attractions located in NSW are you planning to visit in the next 12 months?
16 different attractions located in Sydney and across NSW were tested. The attractions were: Australian Reptile Park and Wildlife Sanctuary, Featherdale Wildlife Park, Illawarra Fly, Jamberoo Action Park, Jenolan Caves, Luna Park Sydney, Manly SeaLife Sanctuary, Scenic World (Blue Mountains), SeaLife Sydney Aquarium, Sydney Bridge Climb, Sydney Olympic Park, Sydney Opera House, Sydney Tower and Skywalk, Taronga Zoo, Western Plains Zoo (Dubbo) and WildLife Sydney Zoo in Darling Harbour.
The research was led by Newspoll Account Service Director Frederic Anne, who formerly led the research department at Disneyland Paris.
Full results of the survey, including the profile of visitors and intenders for all attractions tested, can be purchased from Newspoll.
15th January 2013 - NEWSPOLL TO RESEARCH ATTRACTIONS PERFORMANCE IN AUSTRALIA
13th October 2012 - MERLIN CELEBRATES TWIN NSW TOURISM AWARD NOMINATIONS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…read more
BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!