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Sunshine Coast campaign targets major events and conferences

Sunshine Coast campaign targets major events and conferences
February 4, 2016

A new campaign promoting the Sunshine Coast as the major events capital of regional Australia has been unveiled by Visit Sunshine Coast and Sunshine Coast Council.

'The World is Coming …' promotional campaign showcases the massive calendar of events coming to the Sunshine Coast in 2016 and into 2017, the 50th anniversary of the naming of the Sunshine Coast.

Over the next year, the Sunshine Coast is scheduled to host 60 major sporting, music and lifestyle events, estimated to attract 150,000 visitors from over 40 countries and contribute about $100 million to the region’s economy – almost double last year’s figures.

Visit Sunshine Coast Chief Executive Simon Ambrose explained "this year the Sunshine Coast is set to host the largest ever portfolio of events held in the region

“World-class sporting events such as the Ironman 70.3 World Championships and World Outrigger Sprint Championships will place the focus on the Sunshine Coast’s magnificent aquatic attractions, while the Queensland Garden Expo, Caloundra Music Festival, Maroochy Music and Visual Arts Festival, Wanderlust, and a new-format Noosa Food & Wine Festival, will highlight the diversity of our events calendar.

“Research shows that 69% of people who come to a destination for an event return for a holiday, so events and meetings are a fundamental component of the Sunshine Coast’s tourism growth strategy.

“'The World is Coming...’ campaign is the perfect lead-up to our 50th anniversary celebrations in 2017, and Visit Sunshine Coast is working closely with the Sunshine Coast Events Board to attract a series of major events to the region throughout the anniversary year.”

Major Events 2016 

• 11th to 13th March: Mooloolaba Triathlon Festival (est. 11,300 guests)
• 16th to 24th April: Australian Surf Life Saving Championships (est. 22,000 guests)
• 5th to 15th May: Va’a World Outrigger Sprint Championships (est. 5000 guests)
• 8th to 10th July: Queensland Garden Expo (est. 18,000 guests)
• 4th September: Ironman 70.3 World Championships (est. 9,600 guests)
• 8th to 15th October: Australasian Police and Emergency Services Games (est. 7,400 guests)
• 30th September to 3rd October: Caloundra Music Festival (est. 16,000 guests)
• Through-out year: 10 Cruise ship visits: (est. 6,000 guests)

Image: Ironman finishing line at Mooloolaba

28th January 2016  - NEW TOURISM AUSTRALIA CAMPAIGN SET TO BOOST INTERNATIONAL VISITS TO THE SUNSHINE COAST

11th January 2016 - EXPERIENCED INTERNATIONAL TOURISM SPECIALIST JOINS VISIT SUNSHINE COAST

5th December 2015 - SUNSHINE COAST LAUNCHES NEW TOURISM ERA WITH NEW BRAND AND DIRECTION

18th April 2015 - SUNSHINE COAST STADIUM TO FEATURE IN SOUTH EAST QUEENSLAND 2028 OLYMPIC BID

30th January 2013 - SUNSHINE COAST TOURISM BACK IN BUSINESS

 


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