AusLeisure

SugarCRM, provider of the award-winning AI-driven CRM platform and ResPax, a leading tour reservation system provider have formed a strategic partnership offering the first fully integrated CRM and tour booking platform for the tourism industry.

The goals of the partnership are to help fuel travel and tourism industry growth through cutting-edge tools to scale operations, turbocharge visitor numbers, boost customer experience and loyalty, enhance job creation and drive revenues.

ResPax streamlines tourism operations, giving customers a single workflow to manage all their operations with online bookings, channel manager and enterprise-grade reservations system, so tour operators and travel agents can spend more time growing their business.

Based in Cairns, ResPax (Trinity Software Australia) reaches millions of travellers globally, from small day tour operators to large multinational operators. 

With this powerful combination of technology, operators can achieve the benefits of a holistic view of customers, tight data integration and collaboration, and enhanced customer insights fuelled by AI.

The SugarCRM and ResPax partnership provides industry operators with world-class innovative technologies to streamline business operations, gain an enhanced understanding of visitor needs and preferences, provide a high-definition customer experience, and stay on top of shifting consumer habits and preferences.

The combined offering will help tourism operators to:

• Minimise busy work and enable tour operators to serve and target customers more efficiently,
• Remove roadblocks and accelerate customer engagement by enabling tour operators to perform preference-based targeting and gain a data-driven deeper understanding of customer needs and preferences to create highly personalised offers; and,
• Minimise blind spots and optimise customer journeys and user engagement, translating into better user experience, and improved brand loyalty and cross-selling and upselling opportunities.

Craig Charlton, Chief Executive SugarCRM notes “the customer experience is at the beating heart of the travel and tourism industry.

“Together, ResPax and SugarCRM are making the hard things easier for tour operators and their guests by streamlining processes and engagement to help the tourism industry rebuild and embrace a period of new growth.

“We are pleased to partner with ResPax, a well-respected company with deep roots and expertise in the travel and tourism sector to deliver a purpose-built solution to help tourism operators make the most of every interaction, to rebound following years of pandemic lockdowns.”

Tony Bridgewater, ResPax Chief Executive added “we are delighted to partner with SugarCRM, to bring the power of the company’s AI powered CRM to tour operators.

“ResPax and SugarCRM are both innovators and leaders in their respective fields and together we will provide an unparalleled experience for operators and guests. Tour operators can now revolutionise the guest experience and build even stronger and more profitable relationships, using rich customer insights to create unique experiences that resonate with clients.”

For more information about SugarCRM, go to www.sugarcrm.com

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