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Subway’s naming rights sponsorship of Socceroos to conclude

Subway’s naming rights sponsorship of Socceroos to conclude
June 16, 2025

Football Australia and Subway® Australia have announced that Subway® Australia's Socceroos naming rights sponsorship agreement will conclude in August, following the natural completion of the current contract term.

Football Australia unveiled Subway as the new naming rights partner in 2022 noting at the time that the three-year partnership would be the largest ever national team sponsorship deal in Australian football history.

Over the course of the sponsorship, Subway® Australia has been a proud and committed supporter of Football Australia, the Subway® Socceroos, CommBank Matildas and the broader football community.

Subway Australia has partnered with Football Australia through some of Australia's most significant moments-including two record-breaking World Cup performances and a period of unprecedented growth in participation across the country.

With both organisations entering new strategic phases, the decision to conclude the sponsorship was made jointly, and with a strong sense of pride in what has been achieved. The sponsorship has left a lasting legacy, and both Football Australia and Subway® Australia remain deeply committed to supporting Australian communities in their respective ways.

Heather Garriock, Interim Chief Executive at Football Australia noted "Subway has been a fantastic partner to work with, and we're proud of what we've achieved together. Their support has helped us elevate the Socceroos brand, enhance our national teams programmes on and off the field, and elevate the sport to new heights."

Shane Bracken, Managing Director for Subway® Australia and New Zealand added "we're incredibly proud of the impact our sponsorship with Football Australia has had. Supporting grassroots to elite levels of the game has been a privilege, and we're honoured to have been part of so many memorable milestones."

Image. Football Australia unveil Subway Socceroos 2022 Credit Football Australia

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