Latest News

Back to Latest News back

 

Sportradar launches new marketing solution for fan engagement

Sportradar launches new marketing solution for fan engagement
January 23, 2024

Leading global sports technology company, Sportradar, has launched Sportradar FanID - a marketing solution offering rightsholders and brands personalised fan engagement in a post-third-party cookie world.  

Sportradar describes FanID as offering “a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology.”

Rainer Geier, EVP, Fan Engagement at Sportradar shared “the crumbling of the third-party cookie represents a significant opportunity for rightsholders and brands to gain a greater understanding of fans, while also enabling more efficient and seamless delivery of digital advertising content.   

“We are the industry leader and partner to many clients around the world, which has allowed us to gather the most comprehensive understanding of fan behaviour and insights.  Sportradar FanID is an example of how we are extending our innovative capabilities, and it will serve as a catalyst for further product innovation and increased monetisation potential.”   

Sportradar is well positioned to provide this solution to brands and rightsholders by leveraging the power of its vast network of global clients and partners. Together with the company’s unparalleled data coverage and sophisticated advertising technology, it can deliver sports fan insights that are deeper and more contextually relevant for such companies to monetise against.   

The anticipated removal of third-party cookies in 2024 is compelling marketers to find alternative methods for collecting and leveraging data to connect with consumers. Sportradar’s data clean room addresses this challenge for the sports industry, allowing multiple parties to collaborate on first-party datasets.

Created using confidential cloud computing technology, it provides a secure and privacy compliant way to reach sports fans at scale.

Sportradar FanID benefits rightsholders by providing a greater understanding of fans’ interests and purchase intent, while enhancing the value they provide sponsors. For brands, Sportradar FanID facilitates scalable, direct engagement with fans through personalised, timely and relevant ads.   

The Sportradar FanID process includes:  

Data Collection: Rightsholders and brands embed interactive tools into their digital channels to capture first-party data.

Data Connection: Collected data sets are shared in the data clean room to create comprehensive and anonymised fan profiles.

Data Activation: Leveraging proprietary marketing activation technology, relevant and personalized digital advertising content is served on a one-to-one basis.

Data Orchestration: Content is delivered to fans at the right time and through the best channel with effectiveness measured.  

For further information and a video presentation, visit sportradar.com   

Related Articles

15th December 2023 - Sportradar and TDI to use deep data for new betting and media products on ATP tour events

28th April 2023 - Sportradar agrees integrity deal with World Aquatics

20th April 2023 - Sportradar announced as official technology partner of the Delhi Capitals cricket academy

23rd March 2023 - Sportradar report identifies match-fixing occurs at a low percentage within global sport

13th March 2023 - Sportradar secures ATP data and betting streaming rights

8th November 2022 - Sportradar and Baseball Australia partner to engage sports fans globally via new platform

21st October 2022 - Sportradar launches capture solution for live fielding data at Cricket World Cup

31st August 2022 - Sportradar renews partnership with Australian premier cricket competitions

27th May 2022 - Sportradar’s InteractSport renews partnership with ECB to enhance recreational cricket experience

23rd March 2021 - Sportradar announces acquisition of Synergy Sports

29th March 2014 - Sportradar set to prevent betting fraud impacting on the Wallabies


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Debitsuccess

Debitsuccess is now part of Xplor Technologies.

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

PaySmart

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business