As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Sporting Stars encourage junk food consumption
An Australian study has found parents are easily persuaded to buy junk food for their children if it is endorsed by a sporting celebrity.
The investigation into junk food marketing was conducted by the Obesity Policy Coalition (OPC), which is made up of groups like the Cancer Council of Victoria. It is published in the journal, Public Health Nutrition.
The online study asked more than 1,500 parents which products they would buy.
They were asked to choose between an unhealthy product and a comparable but healthier alternative based on the packaging.
The parents surveyed clearly preferred packets that made claims about nutrients, like source of fibre, but they were even more convinced when a well-known sportsperson endorsed the food - whether it was a cereal, flavoured milk or chicken nuggets.
OPC spokesperson Jane Martin says the power of celebrity was clear in parents' decision making, stating "for people who didn't read the nutrient information panel, they were much more likely to choose a less healthy product - twice as likely in fact to choose the less healthy product - if it had a nutrient claim and nearly two-and-a-half times more likely to choose the product if it had the sport celebrity endorsement.
"The sporting celebrity really conferred a whole lot of things onto the food.
"Parents thought that the product was more healthy, that it was better quality, and they were more likely to say that they would buy.
"So it really does have a huge impact on what people perceive the product really is."
Martin says the survey results make the Obesity Policy Coalition even more keen to see the recommendations of a recent food labelling review acted on, adding "the recommendation was that multiple traffic lights are put on the front of packaged food.
"That would mean that if a product was high in salt, fat or sugar it would have a label on the front of the pack which was red if it was high, amber if it was medium and green if it was low.
"That would help cut through some of this marketing spin."
Martin says claims about nutrition content should also only be placed on food which is healthy overall, adding that those pushing for labelling reform are expecting strong resistance from food manufacturers.
"In Europe, where a traffic light system was proposed, more than $1 billion was spent fighting it by the food industry and we would expect that that would happen here.
"Government has said they're going to take a year to respond to the recommendations of labelling logic which certainly allows industry a long time to have an influence."
For more information go to www.nutritionsociety.org/node/239
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!