Speedo launches first national advertising campaign in a decade

December 15, 2021

Speedo has launched its first national advertising campaign in more than ten years - ‘For one and all’ coinciding with state borders reopening and Australians returning to the water this summer.

From first time swimmers through to Olympians, Speedo is an iconic brand for every type of water activity. The campaign focuses on Speedo’s relevance for all and promotes a new range of chlorine resistant sustainable fabrics and prints as part of its commitment to be carbon neutral by 2030.

Launched this week across the five Australian state capitals, the campaign created in-house by Speedo with media strategy and buying by independent agency Match & Wood, will run across 1,000+ OOH sites, with formats including transit, street furniture and in-centre panels in close proximity to Rebel stores, beaches and leisure areas.

James Hickman, Head of Marketing at Speedo Australia and New Zealand advised “Speedo is a brand for all the family and every type of water activity. As Australians head to beaches, rivers, lakes and pools this summer, we are committed to ensuring that through continual innovation, our range meets their needs.”

Speedo’s last major above-the-line advertising campaign was in 2010 featuring former Miss Universe finalist Rachael Finch. Hickman added “we have thoroughly enjoyed working closely with the team at Match & Wood, drawing on their considerable media expertise to ensure the brand will be a visible presence at key locations across the country this summer.”

Match & Wood were appointed by Speedo earlier this year, with Managing Director Lyndelle O’Keefe adding “we are delighted to have the opportunity to partner with Speedo which has a rich Australian heritage and is synonymous with water lovers of every ability. The campaign has been planned for maximum impact using high traffic OOH sites across the country.”

13th May 2021 - Speedo unveils Tokyo Olympics and Paralympics swimwear range

1st April 2019 - Speedo launches advanced swimwear range

28th February 2018 - Speedo partners with Team Sydney to celebrate evolution, diversity and inclusion

12th July 2017 - New SFSpin aquatic fitness program launched at Speedo Fitness Club Bondi Beach

3rd June 2017 - Speedo announces partnership with Australia’s 2018 Commonwealth Games swim team

20th December 2016 - Swimming Australia and Speedo part ways after 60-year sponsorship

1st December 2016 - World’s first Speedo Fitness Club thrives at Sydney’s Bondi Beach

23rd November 2016 - Speedo Fit makes every stroke count

2nd September 2016 - Speedo launches ‘Swim Coach’ digital fitness coaching tool

14th March 2012 - Olympic swimmers to shun new generation Speedo swimsuits?

30th July 2009 - Speedo pours cold water on bodysuit ban

27th April 2021 - Zoggs partners with ABC animation series Kangaroo Beach to promote products and water safety

8th January 2021 - ZOGGS advances sustainability mission with swimwear made from plastic bottles

1st August 2019 - Zoggs expands environmental commitments with swimwear made from plastic waste and reduction in plastic goggle packaging

9th March 2017 - Nike launches high-performance sports hijab for Muslim athletes

16th October 2012 - Nike extends FFA partnership to 2023

4th November 2021 - rebel to launch second Queensland experience concept store at Garden City

12th October 2021 - rebel and its partners support Mental Health Week with donation of $500,000 to Lifeline

29th September 2021 - rebel partners with global leader in licensed sports merchandise, Fanatics

18th August 2021 - Lifeline and rebel partner to communicate benefits of sport in boosting mental health

30th April 2021 - rebel to launch its first Queensland experiential concept store

12th January 2019 - 1Rebel becomes first gym chain to ban plastic bottles

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