AusLeisure

The South Australian Tourism Commission has developed five self-drive routes highlighting wine regions, scenic coastal and Murray River drives, outback discovery routes, and the State's freshest seafood and produce.

The routes will be promoted in downloadable maps and suggested itineraries on the southaustralia.com website.

The website will also feature an interactive map that will provide more detailed information about experiences along the routes.

Introducing the initiative, South Australian Minister for Tourism Leon Bignell said self-drive tourists were a major proportion of all visitors to the State and self-drive holidays were one of the fastest growing tourism sectors.

Minister Bignell stated “there were 3.9 million domestic overnight leisure trips made in South Australia last year and 84% used a private, rented, hire vehicle or a campervan or motor home as a means of transport.

"Promoting these routes puts us in a great position to attract interstate and overseas visitors to South Australia.

"These touring routes make South Australia more accessible, and make planning a road trip easier as they highlight some of our must-do experiences in an easy to follow format."

The five routes are Epicurean Way - McLaren Vale to Clare Valley via the Adelaide Hills and Barossa; Explorers Way - Adelaide to Darwin via the Flinders Ranges; Seafood Frontier - Adelaide to Eyre Peninsula via Yorke Peninsula; Mighty

Murray Way - the Murray River from Renmark to the Mouth; and, Southern Ocean Drive - Mt Gambier to Adelaide via Kangaroo Island.

The South Australian Tourism Commission's stand at the recent Royal Adelaide Show featured touch screens displaying the routes on an interactive microsite as well as a flyer highlighting the five touring routes.

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