Latest News

Back to Latest News back

 

Snapshot reveals rising value of tourism to Melbourne

Snapshot reveals rising value of tourism to Melbourne
March 4, 2015

Tourism Victoria's just released 2012/13 Tourism Satellite Accounts (TSA) reveal that visitors to Melbourne contributed a total of $13.8 billion in direct visitor consumption to the city's economy during the 2012/13 financial year.

The TSA, which measures the direct and indirect impacts of tourism on the local economy, showed a tourism's total Gross Regional Product (GRP) as being worth $8.5 billion – an increase of 4.5% from 2011/12 to 2012/13.

The TSA also showed that Melbourne's visitor industry employed almost 94,000 people (4.6% of employment) during this period, an estimated increase of 2.2% on the previous financial year.

Commenting on the results, Destination Melbourne Chief Executive Laura Cavallo stated "the visitor economy is a key contributor to Melbourne’s economic wellbeing, where businesses large and small benefit from visitor spending, whether it’s for leisure, business or visiting friends and relatives.

“This Satellite Account confirms the visitor economy is one to watch, as it increases year on year, becoming one of Australia’s five super growth sectors. Already 2015 has started positively, with Melbourne Airport breaking its record number of international passenger numbers for the month of January."

During the 2012/13 year, international overnight visitors were the highest contributors to Melbourne’s economy, spending $5.8 billion, while interstate overnight visitors contributed $ 4.5 billion and intrastate overnight visitors contributed $ 1.3 billion.

Daytrippers also contributed a significant $2.1 billion throughout the year.

Since 2006/7, the total tourism GRP in Melbourne has increased at an average rate of 5.6%, while the average rate for total tourism employment over the same period has increased by 3.8% annually.

International visitors may have clocked up the most nights during the year at 41.5 million, but interstate overnight visitors spent the most with an average of $277 a night.

4th February 2015 - SPORTING EVENTS BOOST HOTEL OCCUPANCY

7th January 2015 - 1 IN 20 AUSTRALIANS GO ON AT LEAST FIVE HOLIDAYS A YEAR

27th November 2014 - STUDY HIGHLIGHTS THE BENEFITS OF INTERNATIONAL BUSINESS EVENTS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business