Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Rugby World Cup generates legacy for volunteering
Research has found that many Rugby World Cup 2011 volunteers have delivered on their intentions to do more volunteer work after an outstanding experience with the event.
The longitudinal study, undertaken by the Victoria University of Wellington and funded by Sport New Zealand, surveyed the experiences of Rugby World Cup 2011 volunteers, before and straight after the event, then again six months and one year later.
Researcher Dr Karen Smith explains "although seven out of 10 Rugby World Cup volunteers were already active volunteers, one out of 10 were new to volunteering and the rest were people who had done some volunteer work in the past.
"About 85% of the Rugby World Cup volunteers who said they planned to do more volunteering did in fact go on to do just that and it was the events and sports sectors that benefited from this growth."
Dr Smith is a senior lecturer at Victoria University of Wellington's School of Management and a board member of Volunteering New Zealand. She carried out the research with AUT University's Associate Professor of Sport Management Geoff Dickson, who is also an Associate Director of the New Zealand Tourism Research Institute.
Associate Professor Dickson's strand of the research investigated whether there were any employment-related legacies from Rugby World Cup volunteering.
He explained "although we found that volunteering at the Rugby World Cup didn't translate into better workplace innovation, learning orientation or self-perceived employability for volunteers, which surprised me, I remain confident that there are other workplace benefits, beyond those that we investigated.
"But it was interesting that many volunteers reported gaining confidence as jobseekers, especially younger volunteers aged between 18 and 24."
Dr Smith suggests that on International Volunteer Day (today 5th December) the volunteering sector should consider how to capitalise on the enthusiasm of volunteers after future major events.
She adds "a quarter of the volunteers surveyed rated their satisfaction with their experience seven out of seven and a fifth said they hadn't experienced any low points while volunteering. Even a year after the event the positive memories of Rugby World Cup endured.
"It would make sense for the volunteer sector to harness that enthusiasm while it's still fresh."
Dr Smith says major events such as the Rugby World Cup suit many volunteers because they involve a set time commitment. She says love of rugby was a key motivation for only about one third of volunteers, stating "volunteering was more about the chance to be part of an exciting global event for the country and help make it a success.
"The social aspect of volunteering was also a huge drawcard."
Dr Smith notes that these findings have implications for major sporting events held in New Zealand in the future, concluding "as well as calling on the sports community for volunteers, it's important to draw in the wider community because that's where additional support and excitement will come from."
More than 5,500 people volunteered at the Rugby World Cup 2011.
For the full report visit http://bit.ly/1gaHzCw
Image: Auckland Rugby World Cup 2011 volunteers at Eden Park
3rd August 2013 - ‘THANK A SPORT MAKER’ CAMPAIGN TO ACKNOWLEDGE SPORTS VOLUNTEERS
27th August 2012 - AWARDS RECOGNISE 800,000 VOLUNTEERS
24th November 2011 - 133,200 VISITORS CAME TO NEW ZEALAND FOR RUGBY WORLD CUP
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!