Latest News

Back to Latest News back

 

Rugby World Cup generates legacy for volunteering

Rugby World Cup generates legacy for volunteering
December 5, 2013

Research has found that many Rugby World Cup 2011 volunteers have delivered on their intentions to do more volunteer work after an outstanding experience with the event.

The longitudinal study, undertaken by the Victoria University of Wellington and funded by Sport New Zealand, surveyed the experiences of Rugby World Cup 2011 volunteers, before and straight after the event, then again six months and one year later.

Researcher Dr Karen Smith explains "although seven out of 10 Rugby World Cup volunteers were already active volunteers, one out of 10 were new to volunteering and the rest were people who had done some volunteer work in the past.

"About 85% of the Rugby World Cup volunteers who said they planned to do more volunteering did in fact go on to do just that and it was the events and sports sectors that benefited from this growth."

Dr Smith is a senior lecturer at Victoria University of Wellington's School of Management and a board member of Volunteering New Zealand. She carried out the research with AUT University's Associate Professor of Sport Management Geoff Dickson, who is also an Associate Director of the New Zealand Tourism Research Institute.

Associate Professor Dickson's strand of the research investigated whether there were any employment-related legacies from Rugby World Cup volunteering.

He explained "although we found that volunteering at the Rugby World Cup didn't translate into better workplace innovation, learning orientation or self-perceived employability for volunteers, which surprised me, I remain confident that there are other workplace benefits, beyond those that we investigated.

"But it was interesting that many volunteers reported gaining confidence as jobseekers, especially younger volunteers aged between 18 and 24."

Dr Smith suggests that on International Volunteer Day (today 5th December) the volunteering sector should consider how to capitalise on the enthusiasm of volunteers after future major events.

She adds "a quarter of the volunteers surveyed rated their satisfaction with their experience seven out of seven and a fifth said they hadn't experienced any low points while volunteering. Even a year after the event the positive memories of Rugby World Cup endured.

"It would make sense for the volunteer sector to harness that enthusiasm while it's still fresh."

Dr Smith says major events such as the Rugby World Cup suit many volunteers because they involve a set time commitment. She says love of rugby was a key motivation for only about one third of volunteers, stating "volunteering was more about the chance to be part of an exciting global event for the country and help make it a success.

"The social aspect of volunteering was also a huge drawcard."

Dr Smith notes that these findings have implications for major sporting events held in New Zealand in the future, concluding "as well as calling on the sports community for volunteers, it's important to draw in the wider community because that's where additional support and excitement will come from."

More than 5,500 people volunteered at the Rugby World Cup 2011.

For the full report visit http://bit.ly/1gaHzCw

Image: Auckland Rugby World Cup 2011 volunteers at Eden Park

3rd August 2013 - ‘THANK A SPORT MAKER’ CAMPAIGN TO ACKNOWLEDGE SPORTS VOLUNTEERS

27th August 2012 - AWARDS RECOGNISE 800,000 VOLUNTEERS

24th November 2011 - 133,200 VISITORS CAME TO NEW ZEALAND FOR RUGBY WORLD CUP

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business