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read moreLeading sports management platform, revolutioniseSPORT, has launched an easy-to-use and robust electronic newsletter builder, designed to assist community sporting organisations in adding a new level of professionalism and engagement to their communications.
Recognising the importance of maintaining a sense of community with members and keeping community sport alive during COVID, the newly launched electronic direct mail (EDM) suite is designed to enhance and streamline the sending of professional and engaging communications.
The EDM suite is built into the revolutionise360 advanced marketing and analytics layer of revolutioniseSPORT and is fully integrated with the membership platform of over 14,000 clubs across Australia. Organisations can send structured newsletters, and have the capability to track email opens, views and click-through rates, further providing data-driven insights into their membership.
Introducing the newsletter builder revolutioniseSPORT Chief Operating Officer, Nicholas Watkins commented “there is an increased need for captivating and targeted communications within the sporting industry, especially when engaging with members.
“Due to the COVID-19 lockdowns and the continuing restrictions on sport, we have found that many organisations, from small clubs to large national bodies, are needing effective touchpoints to keep their members engaged and it is crucial this is easy for volunteers and staff alike.
“COVID-19 has had a profound impact in clubs and associations, where the struggle has been maintaining positive connections with their members. We are committed to delivering tools to help sports best communicate with their community, in an effortless, yet effective manner.”
Email traffic sent across revolutioniseSPORT has not only grown as more sporting organisations adopt to the platform, but has far eclipsed this during COVID-19.
Compared to the same period in 2020, 2021 has seen email traffic triple, indicating that sports are further capitalising on these communication methods throughout lockdown periods.
Snow Australia, one organisation that has had the opportunity to adopt these features and help shape its development, has sent over three million newsletters since the release of the EDM suite.
Commenting on its benefits, Snow Australia Administration Manager, Ryan Taylor noted “as one of the early adopters of the EDM tool, we have seen its evolution over time into the advanced yet easy to use communication tool that it is.
“We have successfully sent millions of emails using the platform, and have been able to provide constructive feedback that has helped make a stronger product. The EDM platform is streamlined and insightful and has become our primary tool for driving member engagement.”
Image: Snowsport at Falls Creek. Credit: Nathan Fenton.
27th September 2021 - revolutioniseSPORT releases new features to manage sporting officials’ courses and accreditations
9th September 2021 - revolutioniseSPORT develops features to manage courses and accreditations for sporting officials
6th September 2021 - Australian Sports Professionals Association launches 2021 National Sports Census
5th May 2021 - Snow Australia Women of Winter program launches with leadership webinar
22nd February 2021 - Softball Australia updates stakeholders on revolutioniseSPORT transition
10th August 2020 - National Snowsports Training Centre moves toward planning milestone
14th November 2019 - Ski and Snowboard Australia launches new Snow Australia brand
10th October 2019 - Hockey Australia looks to increase efficiency with revolutioniseSPORT partnership
1st August 2019 - NSW Government to provide $5 million to new National Snowsports Training Centre in Jindabyne
8th June 2019 - New Sports Professionals Association completing ‘State of the Sporting Industry’ survey
17th May 2019 - revolutioniseSPORT named finalist in 2019 NSW Business Chamber Awards
7th March 2019 - revolutioniseSPORT and ActiveXchange partner on new collaborative intelligence initiative
9th June 2017 - HeadSmart partners with revolutioniseSPORT
27th February 2017 - NSW Snowsports leaps ahead with revolutioniseSPORT
15th February 2017 - Disabled Wintersport Australia strikes deal with revolutioniseSPORT
29th January 2016 - revolutioniseSPORT delivers online sports management to 50 governing bodies
11th September 2015 - New Zealand Womens Lacrosse program links with online provider revolutioniseSPORT
2nd March 2015 - revolutioniseSPORT to release a new companion to technology platform
1st September 2014 - revolutioniseSPORT highlights cornerstones of digital technology in sport
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