@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
Research shows New Zealanders support tourism
New Zealanders generally feel positive about tourism industry, according to the latest research by Tourism Industry Aotearoa and Tourism New Zealand.
The research shows more than a quarter of New Zealanders believe the country receives too few overseas visitors while almost one in five are worried the country may be attracting too many.
The newly released Mood of the Nation research has found that compared to previous surveys, New Zealanders’ understanding of the size and importance of the tourism industry has improved slightly although most continue to underestimate the number of international visitors arriving in New Zealand each year.
The research, which was initiated in 2015 and is being carried out six monthly, measures New Zealanders’ perceptions of tourism. The latest survey was conducted in November with the majority of responses received before the Kaikoura earthquake on 14th November.
When told the actual number (3.4 million), 19% felt New Zealand was attracting too many visitors, compared to 13% who felt that way a year ago.
The main benefits of international tourism are considered to be business opportunities and economic growth. Road accidents and traffic congestion were the top concerns of survey respondents. Overcrowding, a lack of infrastructure and environmental impacts were also mentioned.
Tourism New Zealand acting Chief Executive Brighid Kelly says the purpose of the Mood of the Nation research is to monitor New Zealanders’ perception of the value of tourism, its benefits and disadvantages.
Kelly stated “these latest results reinforce the issue we have been aware of and targeting for some time - that growth in international tourism is putting pressure on some communities.
“We believe concerns are exacerbated by our visitor concentration in summer and at key tourist hot spots.
“This is why Tourism New Zealand’s current strategy is about changing this profile by only promoting travel in the shoulder seasons, and focusing our efforts on encouraging travel into more regions.”
TIA Chief Executive Chris Roberts says the concerns raised in the survey have been important for focusing industry efforts, with a number of important initiatives in place to address concerns.
Roberts added “we have been working closely with government agencies and industry to improve the safety of visiting drivers. We are championing the provision of tourism infrastructure to support tourism value growth, including researching future infrastructure needs and funding options.
“The tourism industry is committed to managing tourism growth in a way that is sustainable and acceptable to our communities.”
Images: Overseas visitors at the Hobbiton Movie Set, near Matamata (top) and Kaikoura (below).
21st December 2016 - TOURISM NEW ZEALAND NAMES NEW CHIEF EXECUTIVE
24th November 2016 - TOURISM BRINGING IN DOLLARS AND JOBS TO NEW ZEALAND
15th November 2016 - INDUSTRY ADVISES ‘BUSINESS AS USUAL’ FOR MOST OF NEW ZEALAND TOURISM
12th May 2016 - NEW ZEALAND TOURISM SET TO EXCEED 2025 GROWTH GOAL
1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosuresread more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!