Latest News

Back to Latest News back

 

Rebranded ‘CBR’ Canberra tourism campaign video released

Rebranded ‘CBR’ Canberra tourism campaign video released
January 29, 2015

The ACT Government has launched its rebranded ‘CBR’ tourism campaign video to promote Canberra, a year after the start of its multi-million-dollar original campaign.

The CBR campaign, which stands for ‘Confident, Bold, Ready’, was first announced in November 2013, with its full launch held four months later.

The ACT Government spent $2.6 million and 15 months developing the original campaign.

But the video which accompanied the original campaign was panned by advertising experts at the time as being "bland, cliched and disappointing".

ACT Chief Minister Andrew Barr said the new video presented Canberra's economic and social advantages.

Chief Minister Barr told the ABC “our main video shows the tone of our city – vibrant, contemporary and diverse.

"The video and images capture the brilliant possibilities of Canberra and showcase our city as Confident, Bold and Ready."

The video has been accompanied by a new website for more videos and photos of Canberra.

Chief Minister Barr added “this website promotes our city in a way that will support jobs and the wider economy, as the first point of call for everyone from potential university students to international investors.”

Click here to view the CBR Canberra website.

17th October 2014 - CANBERRA’S FLORIADE FESTIVAL ATTRACTS MORE VISITORS THAN EVER

5th June 2014 - ACT BUDGET BACKS EVENTS, TOURISM AND HEALTHY LIFESTYLES


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PaySmart

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Elite Pool Covers

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

Fluidra Commercial

  Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…

read more

Aquatics / Environment / Sport / Technology / Waterparks

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

Ticketworx Pty Ltd

Ticketworx (formerly House of Tickets) is Australia and New Zealand’s foremost ticket specialist servicing some 2,700 clients and producing in excess of 30 million per tickets per annum.…

read more

Entertainment / Events / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business