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rebel partners with global leader in licensed sports merchandise, Fanatics

rebel partners with global leader in licensed sports merchandise, Fanatics
September 29, 2021

rebel, Australia’s leading retailer of sporting equipment, clothing, and footwear, has officially launched a 10-year partnership with powerhouse sports fan brand Fanatics which means that Australians can now shop the largest collection of official licensed sports apparel - including merchandise from the NFL, NBA, MLB, NHL, Formula One, English Premier League and all major European football clubs.  

The American online retail giant is a global trailblazer in licensed sports merchandise with the world's largest collection of official sports apparel and is a favourite for fanatical sports fans worldwide.  

The rebel and Fanatics partnership sees two sporting leaders in their respective fields come together, bringing the best global brands direct to Australia’s sporting enthusiasts - the ultimate win for Australian sports fans and their international teams!

rebel Managing Director, Gary Williams advised “rebel customers now have access to an expanded range of more than 25,000 licensed sports merchandise items supplied by Fanatics - that is unmatched anywhere in Australia.

“This partnership is a powerful combination that reflects the shared motivation rebel and Fanatics have for innovation, performance and passion - and sees rebel continue to fulfil its vision of inspiring all Australians to live out their sporting dreams.”

The long-term deal sees Fanatics enter its first significant partnership with an Australian retailer, with rebel the category exclusive supplier of all global licensed team merchandise. Available online at, Fanatics will fulfill and ship customer orders directly via its existing international warehouse and logistics.  

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