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QCAS helps Maleny Agricultural Show make the most digital technology

QCAS helps Maleny Agricultural Show make the most digital technology
May 17, 2016

Visitors to this year's Maleny Agricultural Show will benefit from new digital technology designed to enhance agricultural shows.

Queensland Chamber of Agricultural Societies Inc. (QCAS) has partnered with Sunshine Coast-based startup company EON Digital Labs to provide a digital marketing and communication software platform to its members.

The new partnership will allow participating QCAS show societies to modernise their patrons' show experiences through the use of apps and proximity-based beacon technology.

Using the show's app, attendees can use beacons (small, wireless devices that can transmit messages and offers directly to an enabled smartphone) to easily navigate the showgrounds, access special content and offers, and receive reminders about the events and programs they want to see.

QCAS Chief Executive Mark Bryant said the new move was part of an ongoing commitment to providing vibrant, community-focused shows across Queensland by tapping into the kinds of technology people use in their everyday lives.

Bryant explained “our shows have been providing great family fun and showcasing the best of regional Australia for more than 150 years.

"Recently we've been thinking about how we can improve that experience for our patrons, and share the beauty of our shows with younger generations.

"This new partnership means that showgoers will now be able to easily plan their show experience, and access information and value in a way that's natural and convenient for them."

The platform, known as Epicuest, has been developed by Scotty Thomas and Billy Bowyer of Sunshine Coast-based digital agency EON Digital Labs.

Thomas said the new partnership with QCAS was a natural progression from a sponsorship deal the two parties formed in early 2015.

He told the Sunshine Coast Daily “after we redeveloped and relaunched the QCAS website last year, it became evident that the software platform Billy and I have been developing over the past 18 months was a perfect fit to further enhance the show experience, and help ensure the future success of the agricultural shows within Queensland.

"The QCAS team is so passionate about supporting regional Queensland and encouraging our rural communities to thrive, so we're really excited to apply our own technology to assist them to engage and connect with young people throughout Queensland."

QCAS will trial the new technologies at the 2016 Maleny and Emerald Agricultural Shows, before rolling the partnership out to all interested show societies across the remainder of the 2016 season.

The Maleny Agricultural Show is being held on 27th and 28th May.

For more information go to www.malenyshowsociety.org.au

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