Latest News

Back to Latest News back

 

PLAE invests in innovation factory to build new line of premium strength training racks

PLAE invests in innovation factory to build new line of premium strength training racks
January 19, 2022

US-based athletic performance company PLAE, continues its commitment to developing innovative solutions that fuel human performance with an investment of more than $10 million in an 8000 square metre factory to custom-build a new line of premium strength training racks. The new PLAE ICONx racks complement the brand’s high-performance athletic flooring systems and global education and coaching platform.  

PLAE President, Brett Waits advises “our goal has never been to simply manufacture products, but to innovate the absolute best solutions that drive human performance. This state-of-the-art innovation factory compels us to continue evolving the industry and elevating the customer and user experience in additional product categories with excellence.”

Located on the company’s nine-acre headquarters campus, the smart factory embodies PLAE’s philosophy that innovation never stops and the pursuit of perfection never ends. As such, it further perfects PLAE’s signature customer experience process – called [FORMULA] – which is comprised of a true collaboration with the customer, custom design-build, professional installation and project management.

For exceptional quality, the factory is equipped with high-tech machine tools, robotic welding and fiber lasers from leading industrial machine manufacturer TRUMPF. Within the futuristic factory, people, machines, automation and software efficiently work in precise sync.  

Shane Gooneratne, Managing Director of PLAE International, notes “cutting-edge manufacturing enables us to engineer specific products for specific applications and have full control over our supply chain, quality, experience and performance.”

PLAE ICONx Racks

Using US-made steel, the PLAE ICONx racks are precisely engineered based on comprehensive customer direction and a detailed design process. To elevate both form and function, PLAE provides virtually unlimited combinations and customisations of these modular units with paint schemes, branding, grilles, J-cups, gussets and attachments.

Integral in the compelling aesthetics is a superior military-grade coating that significantly outperforms standard powder coating. Built for aggressive training applications, the exclusive ARMR textured satin finish is available in 16 standard colour options.

Rich Gray, Executive VP of Sales at PLAE, adds “going above and beyond to deliver the best products, we execute the entire experience like no one else. We customise each solution to complement individual training environments; scrutinise every detail of how they look, function, feel, and sound; and expertly bring our customers’ visions to life.”

Currently accepting inquiries on custom-built ICONx racks, PLAE anticipates shipping product globally by March.

Waits concluded “we’re creating the future. This is only the beginning.”

Click here to contact PLAE via their Australasian Leisure Management Supplier Directory entry. 

Image: US-made PLAE ICONx Racks

Related Articles

11th May 2020 - PLAE and BeaverFit formalise partnership to boost athletic training options in Oceania

16th August 2019 - Global sports flooring company PLAE launches Brand Ambassador Program into Australia

15th February 2018 - PLAE looks to grow international business with innovative performance solutions

9th August 2016 - Sydney Uni Sport and Fitness installation marks arrival of PLAE sport floor options

17th January 2022 - Fitness Playground Entrepreneurs of the Year look to transform Australia’s fitness industry

13th January 2022 - Australia’s largest Planet Fitness to open in Wagga Wagga shopping mall

12th January 2022 - Queensland’s first Gold’s Gym launches in Toowoomba

11th January 2022 - Retired rugby league star Robbie Farah becomes KX Pilates franchise owner

10th January 2022 - Fitness technology company Myzone reaches US$102 million valuation after new investment

6th January 2022 - Boutique Fitness Studios appoints Jacinta McDonell to Board of Directors

22nd December 2021 - Fernwood Fitness innovates with new fusion studios

21st December 2021 - Genesis Health and Fitness commences national roll out of Reformer Pilates classes

6th December 2021 - Fitness and Lifestyle Group’s new technology roles to focus on ‘innovative and interactive customer experiences’


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

HIB Insurance Brokers Pty Ltd

HIB Insurance Brokers - Experts in Leisure and Amusement Insurance With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…

read more

Attractions / Entertainment / Insurance / Recreation / Safety

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Ticketworx Pty Ltd

Ticketworx (formerly House of Tickets) is Australia and New Zealand’s foremost ticket specialist servicing some 2,700 clients and producing in excess of 30 million per tickets per annum.…

read more

Entertainment / Events / Technology / Ticketing / Venues

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business