AusLeisure

Hong Kong-based brand activation and attractions design group Pico Far East Holdings Limited has announced the formation of a new company, Imaginators, to complement and augment its offerings for the complex marketing landscape in the digital era.

A strategic talent-based agency that creates experiences through humanised technology, Imaginators will deliver creative brand engagements through strategic audits and diagnoses, customer intelligence, the creation of IP events and live experiences, and communications strategies

Leveraging the Pico network of agencies, Imaginators aims to play a key role in strengthening the Group's loyal client base through cultivating deeper engagements and relationships.

Greg Crandall, Director of Brand Engagement at Pico, explained “brands are challenged by fractured marketing budgets and channels that do not or are not designed to work together.

“Our Pico strategy delivers integrated solutions with sophisticated data-driven methodologies that work seamlessly to stimulate and activate.”

Pico, which is currently working on the regeneration of Victorian wildlife attraction Gumbuya Park with a waterpark, bush resort and improved facilities, was also recently awarded by the Themed Entertainment Association (TEA) for its work at the Shanghai Disneyland Resort.

The company received a Thea Award 2017 for Outstanding Achievement in the theme park category.

Organised by TEA, the Thea Awards highlight excellence in the attractions industry.

Click here to contact Pico Play via their entry in the Australasian Leisure Management Supplier Directory.

Image: Pico brand activation at Singapore's ArtScience Museum.

22nd June 2017 - GUMBUYA PARK TO UNDERGO $50 MILLION REDEVELOPMENT 

15th February 2017 - THEMED ENTERTAINMENT ASSOCIATION TO AWARD WHITEWATER’S SLIDEBOARDING INITIATIVE 

25th January 2017 - SHANGHAI DISNEY WELCOMES CLOSE TO SIX MILLION VISITORS IN SEVEN MONTHS 

27th May 2016 - ASIAN THEME PARKS LEAD GLOBAL ATTRACTIONS INDUSTRY GROWTH 

20th April 2015 - GLOBAL ATTRACTIONS RECOGNISED AT THEA AWARDS

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