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PGA Tour of Australasia has today announced an exclusive naming rights partnership with Australian investment management firm Challenger.

The link will see the breeding ground for Australian golf’s elite players and home tour of current stars known as the Challenger PGA Tour of Australasia.

The new three-year partnership - Challenger’s first in Australian sport - forms part of a wide-ranging Australian Golf collaboration, with Challenger also becoming a partner of Golf Australia, the WPGA Tour of Australasia, PGA Legends Tour and Golf Management Australia.

The partnership aims to promote golf across Australia’s local communities, cities and internationally while continuing to elevate professional golf across the wider region.

Advising that the partnership with Challenger represented a union of shared values and a commitment to fostering growth and innovation, PGA of Australia Chief Executive, Gavin Kirkman stated “we are thrilled to join forces with Challenger and look forward to achieving our joint goals over the next three years.

“We will be focused on offering even greater opportunities for our aspiring golf professionals to hone their skills and achieve their dreams, as well as creating captivating golf events across Australasia.

“This partnership is another great example of the Australian Golf Strategy generating opportunities for our sport with quality brands.”

Challenger Managing Director and Chief Executive, Nick Hamilton added “with over nine million passionate golf fans in Australia, and a sport of choice for over 45s, this partnership represents an exciting opportunity to showcase our brand and retirement credentials as we focus on taking a broader stance in retirement.

“The partnership also aligns with Challenger’s commitment to supporting Australia’s communities, investing at the grass roots to ensure that talented players can thrive at the highest level.”

In addition, Challenger will also be a part of some key vocational PGA Member initiatives to increase their connection with the highly skilled PGA Professionals, who are at the forefront of promoting and growing golf at the club level.

Challenger is Australia’s leading retirement income brand.

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