Latest News

Back to Latest News back

 

Perth Cable Car to boost tourism spending and create jobs

Perth Cable Car to boost tourism spending and create jobs
May 6, 2016

A proposal for a cable car connecting Perth’s Elizabeth Quay to Kings Park would inject $30.5 million in new tourism spending into the Western Australian economy and create 340 jobs.

The plan, which would require $80 million in private investment, would, according to its proponent, Tourism Council WA, be a major attraction to bring together new developments such as Perth Stadium, new hotels, Elizabeth Quay and other major precincts.

Launched last week in Tourism Council WA’s Missing Pieces: Perth Cable Car document, the proposal says that the ride would be a landmark experience for Perth - similar to the Sydney Bridge Climb or the London Eye - attracting 648,000 riders.

Of these riders, it’s expected 50% would be West Australians, 30% would be international visitors and 20% from interstate.

Introducing the proposal, Tourism Council WA Chief Executive Evan Hall stated “what is missing is a signature attraction which will become the city’s must-do experience, encouraging more visitors to stay longer and spend more.

“A Perth Cable Car from Elizabeth Quay to Kings Park would increase the appeal of Perth as a destination.”

Tourism Council WA believes that the building and operation of the Perth Cable Car can be fully funded by the private sector, with Hall explained “we do not need government funding, we do not want government funding. The Cable Car should be a commercial enterprise.

“Research shows that visitors to Australian capital cities who use tourist rides and man-made attractions, like cable cars, stay longer in their destination.

“This additional expenditure is a conservative estimate, as it only takes into consideration the additional expenditure from visitors extending their stay – there would also be further expenditure from new visitors who are drawn to Perth by this unique attraction.”

A preliminary study by the Metropolitan Redevelopment Authority found the cable car system was “technically feasible” and “commercially viable without government funding”.

Independent economic analysis by AECGroup showed the additional tourism expenditure generated by a Perth Cable Car would create approximately $39.2 million in gross value added activity, $0.71 million in State taxation revenue and 340 jobs.

Hall said it was imperative for the Western Australia Government to bring together all relevant agencies involved in approving the Perth Cable Car in a whole-of-government approach to select the route and expedite the approvals process.

Other developments flagged by the Tourism Council are an expansion of the Perth Convention and Exhibition Centre and ‘branding, marketing and events’ to fill entertainment precincts, hotels and restaurants.

Image: An artists impression of the Perth Cable Car - commissioned by the Tourism Council WA. The proposed cable car will run from Kings Park to the city foreshore.

15th April 2016 - NEW TREETOP CHALLENGE OPENS 100 KILOMETRES SOUTH OF PERTH

1st April 2016 - TOURISM A TOP PRIORITY FOR WESTERN AUSTRALIA

20th March 2016 - PERTH’S ELIZABETH QUAY WATER PLAYGROUND COST $12.85 MILLION

7th February 2016 - ACCREDITED BUSINESSES SWEEP WINNERS LIST AT NATIONAL TOURISM AWARDS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business