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The City of Parramatta has secured Western Sydney’s first Purple Flag award in recognition of a high standard of excellence in managing its night-time offerings of lively restaurants, bars and arts and culture scene along with its access to public transport, adequate street lighting and security.

Parramatta is joining the YCK (York, Clarence and Kent Streets) precinct in Sydney’s CBD as Australia’s second location to gain Purple Flag accreditation along with London, Dublin, Stockholm and 90 other international locations in being recognised as a safe and enjoyable precinct to enjoy a night out with friends and family.

The accredited area covers more than 80 food and beverage venues along and around Church Street, plus CommBank Stadium, Riverside Theatre, retail and dining at Westfield Parramatta, a cinema, public spaces, hotels, gyms and fitness studios - with safe access to public transport (train, light rail, buses), a taxi rank and 24-hour car parks.

NSW Minister for Music and the Night-time Economy, John Graham, said Parramatta is joining the YCK (York, Clarence and Kent Streets) precinct in Sydney’s CBD as Australia’s second location to gain Purple Flag accreditation and noted “we’re looking forward to the ongoing expansion of the Purple Flag program across Greater Sydney.”

NSW 24-Hour Economy Commissioner, Michael Rodrigues, said Parramatta’s Purple Flag is a reflection of the City of Parramatta’s and local industry’s extensive efforts to develop a robust night-time economy.

Purple Flag is an internationally-recognised initiative that originated in the UK by the Association of Town and City Management, and has also been rolled out in more than 90 locations in Ireland, Sweden, New Zealand and Australia.

Accredited Purple Flag areas allow members of the public to quickly identify them as districts that offer a diverse and well managed night scene with a range of dining and entertainment options.

The pilot phase of Purple Flag in NSW, being run by the NSW Government, continues later this year in Lakemba and Marrickville.

For more information visit Purple Flag 

Images Credit: City of Parramatta

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