Latest News

Back to Latest News back


Oprah Australian adventure screened to US audiences

Oprah Australian adventure screened to US audiences
January 20, 2011

Images of Oprah Winfrey's pre-Christmas visit to Australia were screened to over 40 million viewers in the USA on Tuesday as part of the first episode of Oprah's Ultimate Australian Adventure.

Australian audiences will have the opportunity to watch the show last night, and were joined by millions more viewers as the broadcast of the show rolls out to a further 144 countries around the world.

During the first episode Oprah told viewers about the amazing welcome she and her 302 'Ultimate Audience' members had received in Australia and the warmth and hospitality they all enjoyed during filming.

Oprah said she had seen a lot of sunsets in her day but the sunset over Uluru was "truly a stunner". Oprah and her audience members were treated to a rare ceremony with the local Anangu women. Audience members said the ceremony was "a treasure and such a gift" and "a soul growth experience."

Importantly, during the show, Oprah reminded everyone that despite the terrible floods ravaging parts of the country, Australians are resilient and recovery is underway.

Federal Minister for Tourism, Martin Ferguson AM MP, said this message of support, from one of the world's most influential celebrities, could not have come at a better time for Australia's tourism industry, stating "tourism is a $965 million industry in the Northern Territory. It provides jobs where people live- in Darwin and Alice Springs as well as many regional communities.

"Oprah's Ultimate Australian Adventure not only showed international visitors about the quality of our experiences, it's a reminder to Australians about the beauty and richness of our local tourism activities.

"Despite the extensive damage caused by the floods, the majority of our iconic tourism destinations - including in the Northern Territory - are untouched and trading as usual.

"They continue to welcome visitors, and it is important during this challenging time that we encourage people to have a holiday in Australia and ensure businesses maintain their meetings and conferences.

"Communities need the influx of tourism dollars, which will benefit the whole economy.

"Holidaying and continuing to conduct meetings and events in Australia will help flood-affected communities get back on their feet and help keep people in jobs."

Tourism Australia along with State tourism agencies and commercial partners are targeting their marketing to help turn the publicity from Oprah's Ultimate Australian Adventure into travel bookings.

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues



Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology



Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology



Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology


Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness



Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism



Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business