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Oprah Australian adventure screened to US audiences

Oprah Australian adventure screened to US audiences
January 20, 2011

Images of Oprah Winfrey's pre-Christmas visit to Australia were screened to over 40 million viewers in the USA on Tuesday as part of the first episode of Oprah's Ultimate Australian Adventure.

Australian audiences will have the opportunity to watch the show last night, and were joined by millions more viewers as the broadcast of the show rolls out to a further 144 countries around the world.

During the first episode Oprah told viewers about the amazing welcome she and her 302 'Ultimate Audience' members had received in Australia and the warmth and hospitality they all enjoyed during filming.

Oprah said she had seen a lot of sunsets in her day but the sunset over Uluru was "truly a stunner". Oprah and her audience members were treated to a rare ceremony with the local Anangu women. Audience members said the ceremony was "a treasure and such a gift" and "a soul growth experience."

Importantly, during the show, Oprah reminded everyone that despite the terrible floods ravaging parts of the country, Australians are resilient and recovery is underway.

Federal Minister for Tourism, Martin Ferguson AM MP, said this message of support, from one of the world's most influential celebrities, could not have come at a better time for Australia's tourism industry, stating "tourism is a $965 million industry in the Northern Territory. It provides jobs where people live- in Darwin and Alice Springs as well as many regional communities.

"Oprah's Ultimate Australian Adventure not only showed international visitors about the quality of our experiences, it's a reminder to Australians about the beauty and richness of our local tourism activities.

"Despite the extensive damage caused by the floods, the majority of our iconic tourism destinations - including in the Northern Territory - are untouched and trading as usual.

"They continue to welcome visitors, and it is important during this challenging time that we encourage people to have a holiday in Australia and ensure businesses maintain their meetings and conferences.

"Communities need the influx of tourism dollars, which will benefit the whole economy.

"Holidaying and continuing to conduct meetings and events in Australia will help flood-affected communities get back on their feet and help keep people in jobs."

Tourism Australia along with State tourism agencies and commercial partners are targeting their marketing to help turn the publicity from Oprah's Ultimate Australian Adventure into travel bookings.


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