METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Ocean Park Chief Executive confident of attracting more visitors
Ocean Park Chief Executive Matthias Li Sing-chung is confident the theme park will continue to draw visitors from southern China and neighbouring countries despite the recent opening of Shanghai Disneyland.
Li, who officially took up his new role in July, recently told the South China Morning Post that increasing competition from mainland theme parks would not drive away Ocean Park’s usual visitors, as mainland demand was large and growing fast.
Instead, Li sees theme parks across Southern China as allies rather than rivals, who will help grow overall theme park attendance.
Li told the South China Morning Post “the most important thing for a theme park is to find your strength and position,” adding Ocean Park features unique local culture as well as international elements, which mainland parks lacked.
Li said the US$5.5 billion Shanghai Disneyland park could easily reach its capacity with the 150 million residents living in the Yangtze River Delta, adding "the mainland market is so big, we don’t need to worry about the source of clients."
US-based consultancy Aecom expects China to surpass the US as the biggest theme park market in the world by 2020, drawing 221 million people by that time.
Li, who joined Ocean Park as Finance Director and Corporate Secretary in 1994, said Ocean Park’s business “had dramatically changed” since the individual visitor scheme was started for mainland tourists in 2003. He believed the potential of the scheme had not been fully exploited.
He expects that the completion of the bridge to Zhuhai and Macau and the Hong Kong section of the high-speed railway to Guangzhou will bring more tourists from the south of the country.
Li added “convenient transportation is the key, adding that the strategy to draw more nearby visitors also coincided with the city’s shift to a short-haul destination for mainlanders, as more overseas countries became accessible to them due to easier visa access.
Apart from the newly opened Disneyland in Shanghai, other players in the market in southern China include Water Park in Guangzhou and Chimelong Ocean Kingdom in Zhuhai.
But Li does not see them as rivals, stating “we had only three million visitors annually before Hong Kong Disneyland opened in 2005. We both have seven million visitors now.”
Despite the new Li’s optimism, Ocean Park has been hit by the downturn in mainland visitors to the city, with the park experiencing a 14% drop in attendance last year.
Li said the them park was looking to attract visitors from other Asian countries, in particular India.
Ocean Park is also looking at special events to draw visitors, recently predicting that its coming Halloween festivities will be its largest ever.
Images: Ocean Park Chief Executive Matthias Li Sing-chung (top) and Ocean Park cast members prepare for Halloween (below).
15th June 2016 - THREE DAY CELEBRATION TO MARK OPENING OF SHANGHAI DISNEY RESORT
27th May 2016 - ASIAN THEME PARKS LEAD GLOBAL ATTRACTIONS INDUSTRY GROWTH
31st March 2016 - OCEAN PARK HONG KONG NAMES NEW CHIEF EXECUTIVE
10th February 2016 - DRAMATIC DECLINE IN VISITATION SEES OCEAN PARK LOSE OVER A MILLION VISITORS IN 2015
5th September 2015 - MORE THAN 50 THEME PARKS UNDER DEVELOPMENT IN CHINA
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Australian Innovative Systems (AISystems) is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators and water…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!