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New report analyses growth of the Chinese fitness industry

New report analyses growth of the Chinese fitness industry
February 1, 2021

A new report - The 2019-2020 China Health and Fitness Market White Paper - from international management consultant Deloitte and commissioned by the International Health, Racquet and Sportsclub Association (IHRSA) and ChinaFit analyses the growth of the Chinese fitness industry and the outlook ahead.

IHRSA works with ChinaFit to deliver its events and industry resources in China.

The 2019-2020 China Health and Fitness Market White Paper focuses on 2019 market size data from the top 18 cities in China. Overall, these cities have a total of 8.8 million members, 27,600 health and fitness clubs, and generated $4.9 billion in revenue (33.7 billion RMB). Topics covered in the report include: business models; market development since 2000; key investment and acquisition cases; market drivers; challenges and opportunities; the competitive landscape; and profiles of leading club operators.

IHRSA senior research manager, Melissa Rodriguez advised "the report is a valuable resource for industry stakeholders across the globe. The in-depth analysis of the unique fitness landscape in China provides club operators, suppliers, and investors with the intel needed to evaluate development and expansion opportunities."

Also included in the report is a section that details COVID-19’s impact on the Chinese fitness industry and lessons learned from the pandemic. Key takeaways of these findings include:

• Traffic at fitness facilities remains at 70-80% of pre-pandemic levels in the 90% of clubs that have reopened as of June 2020.
• 30-50% of gyms nationwide are permanently closed, according to industry experts.
• To abide by authority guidelines, gyms implemented rigorous safety, cleaning, and disinfecting protocols.
• Rent relief policies were introduced to ease the cash flow pressure of gym operators.
• The level of awareness for health and fitness has increased on a national scale.

Overall, the report shows an industry that is rapidly growing and, despite the pandemic, a positive long-term outlook.  

Deloitte China commercial strategy and research partner, Alan MacCharles adds "China's fitness market is becoming more and more attractive to investors both home and abroad.

“In order to deep dive into the Chinese fitness industry and understand the market dynamics and future trends, we are honoured to be commissioned by ChinaFit and IHRSA to conduct research and analysis on the Chinese fitness industry and to author (this report)."  

Click here to access the report.

Related Articles

30th December 2020 - Almost half of China’s 1.4 billion population spend less than US$150 a year on leisure activities

22nd November 2020 - IHRSA survey highlights users’ sentiments on the essential role of fitness clubs

10th July 2020 - China bans international sporting events until 2021

22nd April 2020 - FIBO CHINA 2020 suspended to prevent spread of COVID-19

7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed

6th March 2020 - IHRSA publication seeks Fitness Industry support for Global Goals

22nd January 2020 - SportsArt named as IHRSA 2020 Associate Member of the Year

9th January 2020 - IHRSA Passport Program aims to provide easy and affordable access to gyms worldwide

16th August 2019 - IHRSA announces collaboration with World Wellness Weekend third edition

1st August 2019 - Asia-Pacific markets targeted by USA fitness franchises

4th July 2019 - IHRSA provides guidance on children in gyms

1st June 2019 - IHRSA reports Health Club Membership to reach 230 million members by 2030

25th April 2019 - IHRSA analysis emphasises why fitness clubs need small group training

31st January 2019 - MINDBODY named 2019 IHRSA Associate Member of the Year

2nd January 2019 - IHRSA highlights role of fitness clubs in supporting all needs and abilities

30th November 2018 - IHRSA report shows China as the fastest growing fitness market in the Asia-Pacific region

16th October 2018 - IHRSA China Management Forum to chart massive opportunities for fitness industry growth

21st September 2017 - Seventh IHRSA ChinaFit event to share cutting-edge management concepts

5th September 2014 - IHRSA to present ChinaFit, China Management Forum in Guangzhou

17th October 2012 - IHRSA to present ChinaFit, China Management Forum in Shanghai

7th October 2011 - IHRSA reveals Asian and Australasian fitness club performance


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