Latest News

Back to Latest News back

 

New plan to drive growth in Western Australian tourism

New plan to drive growth in Western Australian tourism
March 21, 2018

In the face of flagging visitor numbers, the Western Australian Government has released a new two-year tourism action plan.

Released today be Tourism Western Australia, the plan focuses on four key areas that aim to drive visitation, including positioning the State as Australia's western gateway; changing perceptions of Perth and reigniting the east coast market; attracting more people, more often to regional Western Australian; and intensifying promotional activity in target markets to encourage travel.

According to Western Australia Tourism Minister Paul Papalia, the State is still perceived as being an expensive travel destination, a legacy he said flowed from the mining boom and did not correlate with the state's economic outlook.

Releasing the plan, he advised "tourism has really suffered during recent years. We're lagging dismally (behind) all the other states.”

Developed in consultation with industry and stakeholders, the Tourism WA plan aims to lure international and interstate tourists to the west.

Minister Papalia said visitors to Perth were blessed to be able to enjoy a variety of unique experiences without having to leave the greater metropolitan area, adding “you can go to one of only two premium wine producing sites inside a metropolitan area anywhere in the world, and that's the Swan Valley.

"You can go down to Rockingham and walk amongst a penguin rookery, see a seal colony.

"Or if you're a bit adventurous, go swimming with wild dolphins."

He again highlighted the attraction of Rottnest Island's quokkas, brought to international attention thanks to Roger Federer and Margot Robbie posting quokka selfies on their social media accounts.

Tourism Council WA has backed the plan with Chief Executive Evan Hall saying it provided a promising framework to grow visitor numbers.

Hall advised “this is a great plan developed by industry, for industry, to attract visitors and create jobs “Unique events are a fantastic way of encouraging visitors to travel to a destination, so it is particularly encouraging to see Tourism WA include the launch of a home-grown Perth event in the Plan.”

Hall said attractions were another vital component of a successful destination, but proponents often found it difficult to get ideas off the ground due to excessive regulatory processes. It was therefore pleasing to see the Plan point to encouraging the development of new privately-owned tourism attractions by supporting proponents through the regulatory landscape.

He added “there are many great tourism ideas out there with the financial support to make them happen, but they face an uphill struggle to get approvals through multiple government departments. Industry welcomes the focus on assisting these businesses and we hope to see many new attractions get off the ground as a result.”

The plan is available on the Tourism WA website at www.tourism.wa.gov.au 

Images: Roger Federer makes friends with quokka on Rottnest Island (top) and Out and About Wine Tours (below).

14th March 2018 - INTERNATIONAL TOURISM SLUMPS IN WESTERN AUSTRALIA AMID EAST COAST BOOM 

24th February 2018 - TOURISM’S HIGH ACHIEVERS RECOGNISED AT 2017 QANTAS AUSTRALIAN TOURISM AWARDS

24th February 2018 - RECORD MEDAL HAUL FOR WESTERN AUSTRALIA AT NATIONAL TOURISM AWARDS

11th October 2017 - AUSTRALIAN TOURISM AWARDS TO BE STAGED AT NEW PERTH STADIUM IN 2018 

8th September 2017 - WESTERN AUSTRALIAN BUDGET BACKS TOURISM, CUTS ROYALTIES FOR REGIONS PROGRAM 

28th June 2017 - NEW COMMISSIONERS AND CHAIR APPOINTED AT TOURISM WA 

27th June 2017 - ROGER FEDERER SECURED FOR THE 2018 HOPMAN CUP 

17th March 2017 - NEW WESTERN AUSTRALIAN GOVERNMENT ANNOUNCES LEISURE MINISTRY PORTFOLIOS 

12th February 2017 - TOURISM COUNCIL WESTERN AUSTRALIA LAUNCHES ELECTION CAMPAIGN

13th January 2017 - KINGS PARK ADVENTURE PLAYGROUND TO GET $3 MILLION EXPANSION

11th January 2017 - RECORD CROWDS SECURE HOPMAN CUP’S FUTURE IN PERTH


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Anti Wave

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Altitude Training Systems

Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…

read more

Fitness / Sport / Technology

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure is also able to advise clients in the areas of concept and design, feasibility studies…

read more

Aquatics / Attractions / Play / Waterparks

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business