Latest News

Back to Latest News back

 

New Oracle Hospitality research shows fan activity at major sporting events

New Oracle Hospitality research shows fan activity at major sporting events
July 28, 2016

More than 40% of sports fans worldwide abandoned concession lines in the past 12 months, without making a purchase, because of excessive waiting, according to a new report from Oracle Hospitality Sports and Entertainment

The research report The Fan Experience: Changing the Game with Food and Beverage, published in partnership with Turnkey Intelligence, an industry-leading market research provider surveyed more than 3,500 sports fans in eight countries – Australia, Brazil, China, France, Germany, Japan, United Kingdom and United States – and focused on uncovering their top priorities.

Most importantly, the survey aids venue operators by identifying ‘pain points’ and solutions designed to trigger greater attendance and spark sales.

Key statistics from the report showed:

• 45% of fans had abandoned concession lines at least once in the past 12 months without making a food/beverage purchase because the wait was too long.
• 64% of fans who said they would “probably use” or “definitely use” in-seat ordering if available at their stadium (non-users).
• 65% of fans who acknowledged that buying food & beverage is based on “impulse.”
• 51% of fans indicated they attend matches to support an individual team or club; 49% indicated attending sporting events is a fun, social activity with friends or family.
• Other than in the USA, the average fan spent 18 Minutes in line at concession stands during events.
• 56% of fans who said they would “probably use” or “definitely use” a mobile app to order and pre-pay for food or beverages to be picked up at an express line.
• $20 Amount that US fans, on average, said they would spend additionally for food & beverage if wait times were cut in half. That represents a 42% increase in typical expenditure (per party, per game).
• 25% of fans had downloaded a mobile app from a specific team or venue.
• 67% of fans said they do not currently own a season ticket or membership plan for an individual team.
• 71% of season ticket holders stated they make F&B purchases at most games.
• 20% of fans who stated they are a member of a stadium or team’s loyalty rewards program.
• 55% for food, 53% for beverage of infrequent purchasers who said cost deters them from purchasing more food and beverage respectively.

Click here to download The Fan Experience: Changing the Game with Food and Beverage.

Click here to contact Oracle via their entry in the Australasian Leisure Management Supplier Directory.

30th June 2016 - UPTIX LAUNCHES IN AUSTRALIA AT SPORTS FAN SUMMIT

27th June 2016 - RESEARCH SHOWS SPORTS FANS FED UP WITH STADIUM FOOD

29th February 2016 - INNOVATION THE SECRET TO SUCCESS AT THE 2016 AUSTRALIAN OPEN ‚Äč

23rd June 2015 - WILLIAM ANGLISS INSTITUTE WELCOMES HOSPITALITY MANAGEMENT BOOST

19th May 2015 - NEW ORACLE HOSPITALITY TECHNOLOGY DIVISION INTRODUCED TO THE AUSTRALASIAN VENUE INDUSTRY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business