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New generation of fitness identities launch online media initiative

New generation of fitness identities launch online media initiative
August 10, 2016

Personal trainer and former NRL player Ben Lucas and a group of fitness innovators have launched a new YouTube fitness series, Fitness Passport, to encourage participation in fitness activities.

The ex-Cronulla Sharks player, who owns Flow Athletic and Flow After Dark yoga companies, is joined high profile Sydney trainers Dylan Rivier and Victoria Burdon, to present new workouts at a range of Australian locations.

Lucas told Sydney newspaper The Daily Telegraph, “the intention is showing our audience what’s out there as well as giving them helpful tips and tricks to living a healthier life.”

Beyond the first two currently available episodes, Lucas plans for Fitness Passport broadcasts to be filmed in Melbourne, Perth, Brisbane and Hong Kong.

Lucas is aiming for Fitness Passport to motivate those who are currently inactive, adding “when you are unhealthy and you feel down on yourself it can be difficult to get started due to feeling self-conscious or just not being in the habit yet.

“For some people starting is the hardest step, be it with exercise or eating a healthier diet. The first initial few weeks are generally hard because you need to break your bad habits and make new ones “If you are starting out I would suggest getting a trainer to help you create a tailored program.

“I would also seek the guidance of a nutritionist, dietitian or naturopath to help with meal planning because sometimes poor health can be due to underlying health issues such as hormone imbalances or thyroid issues.”

Lucas stresses the importance of exercisers having a positive mindset, commenting “(people need to) stop looking at health and fitness as punishment (and) enjoy it.

“There are so many ways to be healthy, find something you like and then work to get better at it so that you enjoy it even more.”

Lucas’ Paddington gym Flow Athletic won the Start Up Award at the 2015 Telstra NSW Business Awards.

Having owned three other gyms and run 34 marathons, Lucas launched Flow Athletic with yogi Kate Kendall in early 2013. The partnership had began earlier when Kendall taught Lucas yoga while, Lucas trained Kendall. 

Together they realised that the two teachings complimented each other, so, when Flow Athletic opened it had no treadmills or weight machines but set out three core principles - yoga, strength and spin - combining yoga practice with cardio and strength training. The business has expanded to include dance and boxing classes, an outdoor boot camp program in a local park and personal training along with Yoga teacher training.

Click here to view Fitness Passport’s YouTube channel.

Lucas' Fitness Passport initiative is not to be confused with the Passport Fitness sharing platform.

23rd November 2015 - PASSPORT ASIA FITNESS PASS MAKING PROFITS AFTER SIX MONTHS

24th July 2015 - EZYPAY AND NEW SYDNEY GYM FLOW ATHLETIC WIN AT 2015 TELSTRA NSW BUSINESS AWARDS 

22nd January 2014 - FITNESS FIRST AUSTRALIA REVEALS NEW APPROACH TO FITNESS

14th January 2014 - FITNESS & HEALTH EXPO ORGANISERS REVEAL AUSTRALIAN HEALTH HABITS


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