SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
New co-branded Reebok/Les Mills fitness wear hits the gym floor
Leading global fitness brands Les Mills and Reebok have collaborated to create their first collection of fitness apparel and footwear, designed to let group fitness devotees get the most from their workouts.
The new range has been developed to accommodate the rigorous athletic demands of some of the world's most popular fitness classes, including BODYPUMP® and BODYCOMBAT®. Reebok's design team has used cutting-edge technology to optimize function, ventilation and mobility. Fabrics used, for example, provide biomechanical support and draw moisture away from the body, allowing the wearer to stay in peak performance mode for longer.
The resulting Spring Summer 2014 collection features bold colours, graphics and prints paired with sleek, dynamic silhouettes that will make LES MILLS instructors and group fitness participants look sharp on the gym or studio floor. Functional workout pieces are complemented by casual street-wear items to ensure fitness enthusiasts can look good inside and outside of the studio.
Camouflage prints, and striking graphics are key themes through the collection.
The launch of fitness footwear is a first for Les Mills and the co-branded shoe selection has been perfectly matched with the new clothing range.
Introducing the new collection, Les Mills International Chief Executive Phillip Mills stated "I'm delighted that this first co-branded range is now available to our 100,000 hard-working LES MILLS instructors and to the millions of group fitness participants across the world. The combination of expertise in Reebok and Les Mills' respective fields has resulted in a synergy that moves the whole genre of group fitness gear forward."
Reebok's Studio Business Unit Vice President Barbara Ebersberger adds "both Reebok and Les Mills believe it's crucial that group fitness instructors and devotees have specialised products designed to support their specific needs.
"At Reebok we are really excited about our new partnership with Les Mills and we feel we have harnessed this passion and energy into a ground-breaking range of apparel and footwear."
8th December 2013 - HIGH PROFILE PARTNERSHIPS SET TO REVIVE REEBOK’S FORMER GLORIES
26th September 2013 - ALLIANCE BETWEEN REEBOK AND LES MILLS TO REVOLUTIONISE GROUP FITNESS
2nd October 2012 - LES MILLS SHOWS GRIT IN ENGAGING CLUB MEMBERS
13th September 2011 - GYM WEAR BECOMES LIFESTYLE WEAR
5th April 2011 - LES MILLS TO LAUNCH SH’BAM DANCE WORKOUT
15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!