Latest News

Back to Latest News back

 

New Chinese Videogame Amusement Park raises IP issues

New Chinese Videogame Amusement Park raises IP issues
August 24, 2011

The recently opened World Joyland theme park in Changzhou, China features a remarkable range of rides that duplicate characters, terrain and experiences from the virtual realm of globally popular online multiplayer computer games.

However, in replicating online games, principally Blizzard Entertainment's Starcraft and World of Warcraft, the park's owners may be infringing the USA-based game creators' copyrights.

The $31 million attraction, widely known as the Warcraft and Starcraft-themed amusement park, is devoted to transforming the the world of online gaming into reality. The park also serves as a videogame industry business centre hosting research and development facilities and promotional venues as the National E-Sports Competition Centre, International Anime-and-Game Expo Pavilion, Anime-and-Game Technology and Derivatives R&D Park, and a Digital Technology High-end Professionals Training Centre.

According to their promotional video (see link below) China wants World Joyland to compete with the likes of Universal Studios and Disney. However, such promotion appears to ignore the logistical and legal issues involved with the licensing the project.

Rather than purchase the rights to use characters and names from Blizzard, the Warcraft park is titled the 'Terrain of Magic' while Starcraft is branded as the 'Universe of Starship.'

To view World Joyland's attractions on YouTube go to www.youtube.com/watch?v=zAs3R8XfEdU&feature=player_embedded#at=239

31st May 2011 - MULTI BILLION DOLLAR LOAN AGREEMENT TO FUND SHANGHAI DISNEYLAND RESORT CONSTRUCTION


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business