AusLeisure

The recently opened World Joyland theme park in Changzhou, China features a remarkable range of rides that duplicate characters, terrain and experiences from the virtual realm of globally popular online multiplayer computer games.

However, in replicating online games, principally Blizzard Entertainment's Starcraft and World of Warcraft, the park's owners may be infringing the USA-based game creators' copyrights.

The $31 million attraction, widely known as the Warcraft and Starcraft-themed amusement park, is devoted to transforming the the world of online gaming into reality. The park also serves as a videogame industry business centre hosting research and development facilities and promotional venues as the National E-Sports Competition Centre, International Anime-and-Game Expo Pavilion, Anime-and-Game Technology and Derivatives R&D Park, and a Digital Technology High-end Professionals Training Centre.

According to their promotional video (see link below) China wants World Joyland to compete with the likes of Universal Studios and Disney. However, such promotion appears to ignore the logistical and legal issues involved with the licensing the project.

Rather than purchase the rights to use characters and names from Blizzard, the Warcraft park is titled the 'Terrain of Magic' while Starcraft is branded as the 'Universe of Starship.'

To view World Joyland's attractions on YouTube go to www.youtube.com/watch?v=zAs3R8XfEdU&feature=player_embedded#at=239

31st May 2011 - MULTI BILLION DOLLAR LOAN AGREEMENT TO FUND SHANGHAI DISNEYLAND RESORT CONSTRUCTION

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.