Yellowbox Lockers
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…
read moreThe recently opened World Joyland theme park in Changzhou, China features a remarkable range of rides that duplicate characters, terrain and experiences from the virtual realm of globally popular online multiplayer computer games.
However, in replicating online games, principally Blizzard Entertainment's Starcraft and World of Warcraft, the park's owners may be infringing the USA-based game creators' copyrights.
The $31 million attraction, widely known as the Warcraft and Starcraft-themed amusement park, is devoted to transforming the the world of online gaming into reality. The park also serves as a videogame industry business centre hosting research and development facilities and promotional venues as the National E-Sports Competition Centre, International Anime-and-Game Expo Pavilion, Anime-and-Game Technology and Derivatives R&D Park, and a Digital Technology High-end Professionals Training Centre.
According to their promotional video (see link below) China wants World Joyland to compete with the likes of Universal Studios and Disney. However, such promotion appears to ignore the logistical and legal issues involved with the licensing the project.
Rather than purchase the rights to use characters and names from Blizzard, the Warcraft park is titled the 'Terrain of Magic' while Starcraft is branded as the 'Universe of Starship.'
To view World Joyland's attractions on YouTube go to www.youtube.com/watch?v=zAs3R8XfEdU&feature=player_embedded#at=239
31st May 2011 - MULTI BILLION DOLLAR LOAN AGREEMENT TO FUND SHANGHAI DISNEYLAND RESORT CONSTRUCTION
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…
read moreSince 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…
read moreParkequip is an approved supplier under the NSW LGP Contract 308 for a range of products including play equipment, shade, shelters, safe fall, park furniture and school outdoor seating. All materials…
read moreAPT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…
read moreAdvanced Aquarium Technologies (AAT) is a world leader in the design, construction, and operation of landmark public aquariums. Led from Queensland, AAT has delivered aquarium projects in over 25…
read moreTechnogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…
read moreWe are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…
read morePico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!