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New accesso guide charts the reimagining of the guest journey post-COVID-19

New accesso guide charts the reimagining of the guest journey post-COVID-19
October 19, 2020

Access solutions company accesso has released a free step-by-step guide to assist attractions operators in the creation of a safe, but enjoyable, environment for returning guests, while also giving them the tools they need to regain traction and customer trust as the industry moves into a new era.

With the attractions and tourism industry around the world facing up to operating amid COVID-19, accesso has seen how far-reaching impacts of the pandemic for operators is leading to a reimagining of the guest experience.

To help assist operators in this challenging time, accesso’s guide covers the rethinking and adjustment of operations, balancing the priorities of both safety and revenue generation, while striving to provide the guest experience visitors came to know and love in a pre-pandemic world - which it acknowledges is a daunting task for any operator.

Commenting on the need for the guide, accesso Chief Executive, Steve Brown told Australasian Leisure Management “as an industry, it’s so important that we work together toward recovery, and our team is honoured to have the opportunity to deliver this resource in support of the industry we’ve proudly served for decades.

“As a trusted, international solutions provider, it’s crucial that we are firmly on the pulse of ‘what’s next’ to help operators around the globe safely welcome back their valued guests and accelerate revenue generation in the wake of the pandemic.”

The e-book outlines data-backed concepts for venues of all markets and sizes, showcasing how guest expectations have changed during the pandemic and how operators can adjust to meet (and exceed) those new expectations - all while effectively communicating in-place safety measures, regaining guest loyalty, driving revenue and delivering an exceptional guest experience through the power of technology such as virtual queuing, mobile F&B, contactless guest interactions and much more.

Brown adds “history has proven that we can and will get through this together.

“But the operators that begin planning now for success in the ‘new normal’ will come out ahead on the other side. We’re here to serve as a true partner for operators of all markets and sizes, providing the tools and strategies they need to navigate that journey.”

Based in the United Kingdom, accesso® (formerly Lo-Q) is a publicly listed and award-winning technology solutions company with nine offices around the world.

It serves over 1000 venues in 30 countries, providing ticketing, point of sale, virtual queuing, distribution and guest experience management solutions.

Click here to view accesso's Re-Imagining the Guest Journey in the Age Of COVID-19 e-book.

Click here to contact accesso via their entry in the Australasian Leisure Management Supplier Directory.

Images: accesso's technology in use (top and middle) and accesso Chief Executive, Steve Brown.

Related Articles

16th October 2020 - Theme park marketeers reach out to guests and new audiences

27th September 2020 - Leading Sydney attractions and tourism operators collaborate this World Tourism Day to encourage return of visitors

24th September 2020 - Ecotourism Australia implores governments for ongoing support of natural attractions and ecotourism experiences

23rd September 2020 - Hong Kong Disneyland to reopen with reduced capacity and health and safety measures in place

20th September 2020 - Tokyo Disneyland expansion to open on 28th September

26th August 2020 - ROLLER shares attractions industry’s approach to adapting to COVID-19 rules

21st August 2020 - Asian attractions and theme parks events look to bounce back in 2021

21st July 2020 - One in four audience members have returned to cultural attractions and events

17th June 2020 - Village Roadshow announces reopening schedule for Gold Coast theme parks

10th June 2020 - Hong Kong’s theme parks to reopen as Government looks to reboot tourism

7th June 2020 - Rollercoaster riders told not to scream at reopened Japanese theme parks

27th May 2020 - AALARA releases guide for the reopening of Australia’s attractions industry

6th May 2020 - Shanghai Disneyland announces plans for 11th May reopening

6th April 2020 - Extended closure announced for UAE theme parks

28th March 2020 - IAAPA reveals recommendations for closing and reopening theme parks impacted by COVID-19

31st December 2018 - accesso and Village Roadshow Theme Parks partnership to deliver enhanced guest experiences

12th October 2018 - Accesso to introduce ticket booking feature via Google Maps

19th September 2017 - Village Roadshow to install accesso Passport Ticketing Suite at key attractions

18th October 2016 - Wet’n'Wild Sydney to install accesso’s queuing solution technology

14th August 2015 - accesso agrees five year contract extension at Dreamworld

31st July 2015 - Accesso signs global deal with Merlin Entertainments

17th November 2014 - Accesso acquires VisionOne ticketing platform

31st January 2014 - accesso/Lo-Q continues expansion with acquisition of Siriusware

7th December 2012 - Lo-Q acquires leading US ticketing and e-commerce company accesso LLC


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