Active World
Since 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…
read moreThe Taylor Swift l The Eras Tour, held in February over four consecutive nights at Sydney’s Accor Stadium and three consecutive nights at Melbourne Cricket Ground helped generate more than $300 million for Sydney and Melbourne economy.
National Australia Bank (NAB) data reveals Taylor fever gripped Sydney-siders with an estimated $135 million boost in spending recorded at businesses in Sydney’s inner suburbs across a four-day period 23rd to 26th February.
An estimated $33 million was poured into the Harbour City’s accommodation, hospitality, and tourism sectors.
NAB merchant terminal data shows this is a 20% increase in spend when compared to the month prior, with an estimated $33 million poured into the city’s accommodation, hospitality, and tourism sectors.
The data provided by NAB, also reveals businesses around the Sydney CBD were the big winners:
More than 320,000 ticket holders, and thousands more “Taylor-gaters”, flocked to Sydney’s Olympic Park to witness the US megastar’s glittering stage show.
NAB Executive for Business Metro and Specialised, Julie Rynski said the superstar’s seven-night Australian extravaganza had enchanted the local economy, offering an incredible economic boost for Melbourne and Sydney’s economies.
Rynski shared “From hotel rooms to heaving restaurants, merchandise stands to packed pubs, her four Sydney gigs created a buzz in the city not seen since before the pandemic.
“The cultural and economic impact of her seven, sold out, Melbourne and Sydney shows will last long in the collective memory, while businesses across both capital cities can be very thankful for the ‘Taylor effect’, which has helped spark a late summer spending spree.
“There’s no doubt businesses and consumers have had a difficult last 12 months or so, but despite this, it’s clear people are continuing to carefully evaluate and prioritise their spending on the things or experiences they truly value.”
Image. Taylor Swift performing at Accor Stadium 2024. Credit: Dace Greselin
5th March 2024 - Singapore Prime Minister defends Taylor Swift concert deal
24th February 2024 - Taylor Swift’s Sydney concert impacted by storm event
22nd February 2024 - Sydney Olympic Park introduces new technology to deal with large crowds for Taylor Swift concerts
13th February 2024 - Ticketek hack sees ‘thousands’ of Australian Taylor Swift fans with fears over stolen tickets
4th January 2024 - Inspectors step in as scalpers mark up tickets for Taylor Swift Melbourne concerts by more than 400%
9th November 2023 - Ticketek set to release resale tickets for Taylor Swift’s Eras tour
7th September 2023 - Apparent error sees Accor hotel group offer tickets for Taylor Swift’s 2024 Sydney concerts
30th June 2023 - Half a billion bots competing with consumers for Taylor Swift tickets
29th June 2023 - Promoters announce new Taylor Swift dates as NSW Fair Trading steps in on ticket resales
27th June 2023 - Calls for enforcement of anti-scalping laws in wake of soaring resale prices for Taylor Swift concerts
24th June 2023 - Taylor Swift tour to boost the economy and physical activity?
14th December 2018 - Facial recognition software used to detect security risks at Taylor Swift Los Angeles concert
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