Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
More than a million visitors participate in walking and hiking in New Zealand in five years
New Zealand has seen over a million visitors participate in a walking and hiking holiday since 2009, with one in four holiday visitors participating in either activity during their visit, according to the latest research released by Tourism New Zealand (TNZ).
TNZ's insights into the walking and hiking sector reinforce the popularity of this ‘Special Interest’ focus area, showing that each year an average of 254,000 international visitors participated in a walking or hiking activity during the five year period from 2009 to 2013.
‘Walking and Hiking’ is a priority Special Interest area and TNZ is committed to attracting more international tourists to New Zealand to participate in walking and hiking-based holidays because these visitors stay longer and spend significantly more than a typical visitor during their trip to New Zealand - $3,600 compared to the average spend of $2,800.
Western markets dominate participation rates in walking and hiking tourism, with most walking and hiking tourists to New Zealand coming from Australia, USA, UK, Germany, Japan and the Netherlands.
The report also includes trends and characteristics of these tourists, providing an overview of tourists that visit New Zealand to participate in walking and hiking activities.
Walking and hiking visitors are defined as international visitors, aged 15 years and over, who participate in some form of walking or hiking activity (over and above a half hour bushwalk) at least once while travelling in New Zealand.
Key insights from the report include:
• There is a significant high value segment in the walking and hiking sector with over 20% of international tourists saying they spend over $5,000 on their visit to New Zealand.
• The most popular places to walk or hike are in the South Island and the top region to visit for this activity is Mackenzie, which features a variety of tracks around Lakes Tekapo, Pukaki, Ohau and Benmore as well as Omarama, Twizel, Kurow, Aoraki Mt Cook National Park and Lindis Pass.
• The top five National Parks for walking or hiking are Fiordland, Mt Cook/Aoraki, Lake Wanaka/Mt Aspiring, Westland Tai Poutini and Tongariro.
• International walking and hiking tourists are predominantly independent travellers who travel without children or dependants.
Highlighting a youthful demographic, with approximately 49% of visitors aged between 15 and 34, the report also reveals a significant older demographic, with 32% of visitors aged between 45 and over 65.
These visitors show a strong preference for sporting and wildlife related activities, and additional popular activities often include cycling, climbing, canoeing, skydiving, whale watching and horse trekking.
TNZ's other priority Special Interest areas include Cycling and Mountain Biking, Fly-fishing, Golf and Ski.
Click here to read the full report on the TNZ website.
5th March 2014 - TARANAKI NAMED NEW ZEALAND’S NUMBER ONE DESTINATION
5th February 2014 - CYCLE TRAILS MAKING POSITIVE IMPACT ON THE NEW ZEALAND ECONOMY
19th May 2013 - BRISK WALKING JUST AS GOOD FOR THE HEART AS RUNNING
30th August 2012 - PARTIALLY RE-OPENED TONGARIRO ALPINE CROSSING NOW WITH NEW APPEAL
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!