Latest News

Back to Latest News back

 

More than a million visitors participate in walking and hiking in New Zealand in five years

More than a million visitors participate in walking and hiking in New Zealand in five years
April 18, 2014

New Zealand has seen over a million visitors participate in a walking and hiking holiday since 2009, with one in four holiday visitors participating in either activity during their visit, according to the latest research released by Tourism New Zealand (TNZ).

TNZ's insights into the walking and hiking sector reinforce the popularity of this ‘Special Interest’ focus area, showing that each year an average of 254,000 international visitors participated in a walking or hiking activity during the five year period from 2009 to 2013.

‘Walking and Hiking’ is a priority Special Interest area and TNZ is committed to attracting more international tourists to New Zealand to participate in walking and hiking-based holidays because these visitors stay longer and spend significantly more than a typical visitor during their trip to New Zealand - $3,600 compared to the average spend of $2,800.

Western markets dominate participation rates in walking and hiking tourism, with most walking and hiking tourists to New Zealand coming from Australia, USA, UK, Germany, Japan and the Netherlands.

The report also includes trends and characteristics of these tourists, providing an overview of tourists that visit New Zealand to participate in walking and hiking activities.

Walking and hiking visitors are defined as international visitors, aged 15 years and over, who participate in some form of walking or hiking activity (over and above a half hour bushwalk) at least once while travelling in New Zealand.

Key insights from the report include:

• There is a significant high value segment in the walking and hiking sector with over 20% of international tourists saying they spend over $5,000 on their visit to New Zealand.

• The most popular places to walk or hike are in the South Island and the top region to visit for this activity is Mackenzie, which features a variety of tracks around Lakes Tekapo, Pukaki, Ohau and Benmore as well as Omarama, Twizel, Kurow, Aoraki Mt Cook National Park and Lindis Pass.

• The top five National Parks for walking or hiking are Fiordland, Mt Cook/Aoraki, Lake Wanaka/Mt Aspiring, Westland Tai Poutini and Tongariro.

• International walking and hiking tourists are predominantly independent travellers who travel without children or dependants.

Highlighting a youthful demographic, with approximately 49% of visitors aged between 15 and 34, the report also reveals a significant older demographic, with 32% of visitors aged between 45 and over 65.

These visitors show a strong preference for sporting and wildlife related activities, and additional popular activities often include cycling, climbing, canoeing, skydiving, whale watching and horse trekking.

TNZ's other priority Special Interest areas include Cycling and Mountain Biking, Fly-fishing, Golf and Ski.

Click here to read the full report on the TNZ website.

5th March 2014 - TARANAKI NAMED NEW ZEALAND’S NUMBER ONE DESTINATION

5th February 2014 - CYCLE TRAILS MAKING POSITIVE IMPACT ON THE NEW ZEALAND ECONOMY

19th May 2013 - BRISK WALKING JUST AS GOOD FOR THE HEART AS RUNNING

30th August 2012 - PARTIALLY RE-OPENED TONGARIRO ALPINE CROSSING NOW WITH NEW APPEAL


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business