Latest News

Back to Latest News back

 

Mobile phone numbers optimise connections with customers

Mobile phone numbers optimise connections with customers
October 13, 2011

Direct debit company Ezypay have highlighted the importance of recording and maintaining mobile phone numbers in any marketing or member database.

Undertaking ongoing industry research, Ezypay found that a huge majority (86%) of respondents had changed their mobile phone number once or never, with 50% of respondents having never changed their mobile phone number.

The research also found that the greatest number of times a mobile phone number had been changed was twice.

Contrasting this how often people change their home, work or email address, Ezypay suggest that mobile phone numbers are likely to be more accurate than addresses in business databases.

Ezypay Sales, Marketing and Relationship Director Celeste Kirby-Brown believes that,if they aren't already, mobile phone numbers should be a mandatory field in any database, stating "this survey shows that the best channel to communicate to your customers in is through their mobile phone number.

"Combining this data with another recent survey we conducted showing the majority of respondents receive less than six SMS each day (shows that) you will get greater cut through and connect to more customers via SMS than any other channel."

Kirby-Brown suggests that this extra cut through for SMS will ensure that Ezypay's new pre-debit SMS reminder service will be a success. The service gives customers an SMS reminder prior to payments being debited from their account to ensure they have funds in their account so the debit doesn't fail. It aims to overcome the situation where customers just forget to have money in their account, resulting in failed payments and having to pay failed payment fees.

Kirby-Brown adds that "we are hoping that our clients are happier with the higher collection rates and also that our customers are happier with the convenient reminder.

"One thing we know for sure is that mobile phone numbers are connecting us to customers like never before."

Ezypay is offering the service as a free trial for the month of October. After this time a small fee will be charged per reminder sent.

For more information contact Simon Hall of Ezypay on Email: Simon.hall@ezypay.com.auwww.ezypay.com.au

2nd October 2011 - SMS GETS GREATER ‘CUT THROUGH’ THAN EMAILS

2nd June 2011 - EZYPAY REVEAL SOCIAL MEDIA SUCCESS AT FITNESS EXPO

2th May 2011 - WILL PEOPLE JOIN A FITNESS CLUB ONLINE?

14th October 2010 - BE PART OF THE AUSTRALASIAN FITNESS INDUSTRY SURVEY 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business