The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Merlin continue Australian attractions rebranding with details of Sydney Tower Eye relaunch
The Merlin Entertainment Group has announced details of further rebranding among its recently acquired Sydney attractions.
To coincide with its 30th birthday in September, the Sydney Tower is to be rebranded at the Sydney Tower Eye as of 23rd September.
Promising to offer a new viewing experience, the new Sydney Tower Eye will, according to a Merlin spokesperson, "bring the best views in Sydney to brand new heights.
"Starting from the base level of Sydney Tower - Level 5 Westfield Shopping Centre in the centre of the city - the new Sydney Tower Eye offers guests breathtaking views of Sydney and will provide the ultimate introduction, or reintroduction, to the harbour city.
"The Sydney Tower Eye will incite pride within its domestic visitors, and delight internationals as they soar above the city streets and experience 360 degree views of this magnificent city.
"Each visitor will begin their Sydney Tower Eye experience with a prelude to the amazing views they'll experience above - a preshow of fascinating facts and history about Sydney Tower's construction and Australia, coupled by sweeping images of iconic Sydney.
"Next, visitors will enter the new 4D cinema - featuring the first 4D film ever produced in Australia. "The 4D cinema experience uncovers a new dimension to Sydney with spectacular footage transporting visitors across Sydney Harbour, its famous coastline, iconic landmarks and events that are integral to the city. The engaging film experience is taken to the fourth dimension with evocative in-theatre effects including wind, bubbles and fire - a perfect way to get to know the inspiring city of Sydney.
"Up at the top, the renovated Observation Deck will look brand new with contemporary refurbishments and state-of-the-art technology, including high powered binoculars and multilingual touch screen panels that tell every visitor interesting facts about Sydney's famous landmarks. Visitors will be completely surrounded with sky-high views that stretch more than 80 kilometres any direction and (guests) will be able to see from the Blue
Mountains in the far west, to Botany Bay in the south, to Sydney Harbour in the north and the Pacific Ocean in the east, and everything in between.
"Sydney Tower Eye visitors can take their experience to a higher level and join the SKYWALK. This premium experience allows visitors to soak up exhilarating, outdoor, open-air views 260 metres above ground level, on the roof of the Observation Deck. Visitors will be guided by experts who know the ins and outs of Sydney during a full 45 minute tour around the top of Sydney's highest peak - Sydney Tower."
Visitors to the new Sydney Tower Eye will also available to combine their entry with the Sydney Aquarium, the new WILD LIFE Sydney experience, and Oceanworld Manly.
10th August 2011 - Merlin gives Sydney Tower a facelift
11th October 2010 - Otway Fly announces Zip Line Adventure tour
28th October 2008 - New Ride for Sydney Tower
9th May 2008 - Village Buys Kelly Tarlton’s
20th February 2008 - Village to acquire Sydney Attractions Group
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!