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Megan Gale promotes the New Zealand Cycle Trail in new campaign
Tourism New Zealand has announced Megan Gale as the first ever ambassador to promote cycling to the Australian market.
The international model, swimwear and homewares designer, TV personality and actress has signed on to promote The New Zealand Cycle Trail (NZCT). The diverse network of off-road cycle trails includes over 2700 km of pristine cycle ways that showcase the many great sights New Zealand has to offer.
A social and digital campaign will see Gale endorse The Great Rides that are suitable for all ages, cycling tastes and levels.
Gale's success as a model, multiple business endeavors and her recent role in Mad Max: Fury Road have made her a highly recognisable identity.
With strong family links to New Zealand, Gale says she is proud to be the ambassador for Tourism New Zealand's cycling campaign, stating "New Zealand is in my blood - my mother is part Māori so the connection to New Zealand has always been strong and the opportunity to promote New Zealand as a destination and its Great Rides is incredibly exciting.
"Cycling is part of my exercise routine so combining it with travel is the perfect balance. The best part is you can explore the country from an entirely different angle - it's like riding through a postcard."
During her journey on The Otago Central Rail Trail and The Timber Trail, Gale was accompanied by locals including cycling Olympic gold medallist Sarah Ulmer, cross-country cycling Commonwealth Games silver medalist Sam Gaze and celebrity chef and writer Annabel Langbein.
Tourism New Zealand General Manager, Australia Tony Saunders was happy to welcome Megan Gale as an ambassador for cycling.
Saunders commented “we are confident Megan's influence and authentic connection to New Zealand will increase awareness and preference for New Zealand as a world-class cycling destination.
"Currently just under 9% of Australians cycle as part of their holiday across the Tasman. We are seeing many Australians travel to New Zealand specifically to enjoy our diverse trails and expect to see this number rise following today's announcement.
"Megan was able to experience the very best of New Zealand's food, wine, culture, history, nature and stunning scenery all within such close reach of one another."
Cycling has been identified by Tourism New Zealand as a key special interest activity to help drive higher value and seasonal visitors to New Zealand during autumn and spring.
Saunders concluded “holiday visitors that participate in cycling spend more and stay longer than average visitors."
Since 2009, the New Zealand Government and local communities have invested over $80 million into developing The NZCT for both experienced and leisure cyclists.
For more information and to discover New Zealand's cycle trails visit www.newzealand.com/au/cycling.
Images: Megan Gale on the The New Zealand Cycle Trail
1st October 2014 - $8 MILLION IN GOVERNMENT FUNDING TO ENHANCE THE GREAT RIDES OF NEW ZEALAND
5th February 2014 - CYCLE TRAILS MAKING POSITIVE IMPACT ON THE NEW ZEALAND ECONOMY
8th February 2013 - MINISTER OPENS OLD GHOST ROAD CYCLE TRAIL
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