Latest News

Back to Latest News back

 

Mega events predicted to attract massive UAE tourism revenue by 2020

Mega events predicted to attract massive UAE tourism revenue by 2020
December 6, 2017

Mega events powered by new immersive technologies are predicted to be the main drivers for tourism in the United Arab Emirates by 2020, boosting revenues to US$44 billion a year in the region.

According to Dan Bolton, President of the International Live Events Association Middle East, the Arabian Gulf is one of the world’s fastest-growing live events markets.

Bolton suggests that because the region is embracing immersive technologies on an unprecedented scale, the more established European and North American markets are likely to get left behind.

InfoComm MEA 2017, taking place from 5th to 7th December at Dubai World Trade Centre, has the theme: ‘See the Future of Networked Communications.’

The event is designed to highlight the latest audio, digital signage, and immersive technologies such as augmented reality and virtual reality.

With the UAE building its position as an international hub for leisure, tourism and entertainment, and more than 25 million visitors for Expo 2020 Dubai, to BMI Research suggests that, by 2020, virtual reality concerts and sports matches, augmented reality apps and immersive audiovisual will transform the live entertainment and mega-event experience for millions of people across the Arabian Gulf region.

Bolton advises "the Middle East and North Africa is one of the world’s fastest-growing live event markets. The UAE has the potential to leapfrog established European and North American markets in using the latest audiovisual innovations to transform the visitor experience.”

InfoComm International, organisers of InfoComm Middle East and Africa, say that the Middle East’s professional audiovisual market is one of the world’s fastest-growing at 15% CAGR, reaching US$2.8 billion in 2016, with the UAE as the region’s largest at US$1.2 billion in 2016.

Image: Laservision's Imagine lighting event at Dubai Festival City.

5th September 2017 - LASERVISION WINS TRIPLE STEVIE AWARDS AT INTERNATIONAL BUSINESS AWARDS

3rd September 2017 - EMAAR TO LAUNCH HIGH-RISE DUBAI ATTRACTION  

4th May 2017 - MOST PROFESSIONAL SPORTS TEAMS TO SOON HAVE AN ESPORTS PRESENCE

13th October 2016 - AUTHORITIES PLAN TO REUSE MORE THAN 80% OF DUBAI EXPO 2020 SITE

28th September 2016 - ABU DHABI’S YAS ISLAND AIMS TO RAISE TOURISM PROFILE AND DOUBLE VISITS

6th August 2016 - OPERA HOUSE OPENING THE FIRST STAGE IN THE LARGEST CULTURAL CENTRE IN THE WORLD 

16th January 2016 - ASIAN TRAVELLERS SEEK NEW EXPERIENCES

23rd June 2015 - UAE LEISURE SECTOR TO ATTRACT 45 MILLION VISITORS BY 2021

4th June 2015 - DUBAI BECOMES THE FOURTH MOST VISITED GLOBAL CITY AND GETS TOP RANK FOR BUSINESS EVENTS 

9th January 2015 - DUBAI AND ABU DHABI SET NEW VISITOR RECORDS

16th May 2014 - NEW DUBAI BRAND TO HELP REACH TARGET OF 20 MILLION ANNUAL VISITS

21st June 2013 - MEGA SPORTS EVENTS: A DOUBLE-EDGED SWORD

29th October 2012 - ARTS, CULTURE AND SPORT TO BE UNIFIERS WITH ASIA


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business