Latest News

Back to Latest News back

 

Lorna Jane campaigns for Federal Government to empower people to take control of their health

Lorna Jane campaigns for Federal Government to empower people to take control of their health
September 3, 2015

Leading active living advocate, Lorna Jane Clarkson, the founder of the Lorna Jane activewear brand, has launched a petition seeking the support of the Australian Government in empowering people to take control of their health in an attempt to curb growing obesity levels.

The national petition asks the Federal Senate to do everything in its power to support Active Living and Active Nation Day, an annual community event that encourages women to commit to being healthy. The petition follows research by the Australian Institute of Health and Welfare, revealing almost two in three Australian adults (63%) and one in four Australian children (25%) is overweight or obese.

Clarkson explains that she decided to make the bold move to help break the cycle of obesity by teaching women the importance of putting their health first. 

She explains “sadly Australia is no longer the fit nation it once was and if something isn’t done we’ll become a nation of people riddled with serious health problems that could have been avoided by simply moving their bodies and making better food choices.

“At Lorna Jane we’re committed to empowering women to be fitter and healthier through active living, but I need help to encourage the Australian community to get on board, which is why I’m seeking support from Federal Parliament.

“By signing this petition you are sending a clear message to Australia’s national leaders that you want a healthier nation now and for future generations and that you’re part of Lorna Jane’s Active Living movement.”

Lorna Jane’s Active Nation Day events will be held across Australia on Sunday 27th September in Sydney (Dockside Pavilion), Melbourne (Federation Square) and Brisbane (Gasworks) featuring free group fitness classes, followed by an Active Living Market providing products and services to help women live their very best active lives. 

Those who cannot attend the events can register their own event via www.activenationday.com or track their movement on the day via the free Lorna Jane App (available for download via the App store), which will be added to an international movement tally.

The Lorna Jane petition is available to sign in all Lorna Jane stores nationally or online at www.activenationday.com.au

Images: Lorna Jane Clarkson (top) and exercisers join in Active Nation Day in 2014.

11th June 2015 - LORNA JANE CLARKSON EMBARKS ON FIRST NATIONAL BUSINESS TOUR

20th May 2015 - RESEARCH TO EXPLORE TRENDS IN FEMALE CONSUMERS’ PURCHASING OF ACTIVE WEAR

13th January 2015 - LORNA JANE LAUNCHES WOMEN’S FITNESS CHALLENGE

19th October 2014 - LORNA JANE CELEBRATES ACTIVE NATION DAY IN 12 COUNTRIES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

NovoFit

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business