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Life Fitness welcomes Cybex to brand family
Life Fitness Australia has announced that CYBEX is to be incorporated into its product range.
Life Fitness USA purchased Cybex earlier this year and made the decision to transition the Australian supply of Cybex products to Life Fitness Australia.
In taking on distribution of the equipment, Life Fitness Australia acknowledges Leisure Concepts for their previous commitment to the Cybex brand in Australia.
Commenting on the change, Life Fitness President Chris Clawson stated “this addition of Cybex to the Life Fitness family brings one of the industry’s most respected fitness brands to our world-leading portfolio.”
Founded in 1970 and headquartered in the US state of Massachusetts, Cybex offers a robust line of commercial cardiovascular and strength fitness equipment.
The brand’s cardio line-up includes treadmills and exercise bikes as well as the widely acclaimed Arc Trainer. The comprehensive strength portfolio includes selectorised, plate-loaded, functional and free weight equipment.
Cybex’s products are manufactured in the USA.
The Cybex product portfolio is expected to benefit from Life Fitness’ expansive global distribution network serving over 120 countries.
Clawson adds “the Cybex brand is one of the most highly regarded in our industry.
“We’re committed to further developing the brand globally as well as deepening the breadth of its product portfolio.”
For more information click here to contact Life Fitness via their entry in the Australasian Leisure Management Supplier Directory.
29th August 2016 - HAMMER STRENGTH ANNOUNCES NEW RANGE OF ATHLETIC RACKS
18th August 2016 - LIFE FITNESS TAKES OVER INDOOR CYCLING GROUP
28th March 2016 - LEISURE CONCEPTS CONTINUES AS CYBEX DISTRIBUTOR IN AUSTRALIA
22nd January 2016 - LIFE FITNESS ACQUIRES RIVAL CYBEX INTERNATIONAL
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