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Les Mills International Reaches 13,000 clubs worldwide

Les Mills International Reaches 13,000 clubs worldwide
September 9, 2009

Les Mills International has reached a significant milestone in its growth worldwide, with the 13,000th health club signing on to deliver the globally recognised LES MILLS group exercise programs.

Les Mills International founder Philip Mills explains "reaching 13,000 clubs and facilities is a significant milestone for us.

"We have spent more than two decades developing every aspect of our business to ensure we offer clubs, facilities and consumers the best group fitness experience in the world."

In the last five years Les Mills International has grown from a licensee base of 9,000 to 13,000 clubs worldwide while attendance at LES MILLS group fitness programs has more than doubled from under three million to an estimated six million attendances per week.

Les Mills turns group exercise into a profit centre for health clubs and ensures a rewarding, successful fitness experience for consumers every time. Recent IHRSA data shows the average global total health club attendance per week is 1.7 times per week. Recent independent research shows LES MILLS class participants attend their clubs 3.4 times per week.

The key to Les Mills' success is creating life-changing fitness experiences, based on Mills' passion to generate healthier lives through fitness.

Philip Mills adds "we give clubs and facilities access to comprehensive instructor recruitment and training strategies, access to our leading Group Fitness Management system, and extensive marketing support.

"But most importantly, we offer magical fitness experiences that make people want to exercise, and which act as a key acquisition and retention tool."

Les Mills International is the largest pre-choreographed group fitness provider in the world. With over 70,000 instructors, its eight exercise-to-music programs reach over six million participants every week.

Approximately 90% of all licensed clubs offer BODYPUMP, Les Mills International's most popular group fitness program. BODYPUMP, the original barbell class that strengthens the whole body, accounts for approximately 25% of total LES MILLS program licenses.

Having established a reputation for quality and loyalty to brand, Les Mills is now leveraging opportunities to provide music, merchandise and other products associated with the classes. A continued global partnership with Nestle has furthered Les Mills reputation as a global brand, which includes a recent promotion expected to reach over eight million consumers in over 48 countries.


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