AusLeisure

Former Basketball Australia Chief Executive Larry Sengstock has returned the SGL Group to head up the consultancy's new sports facilities, management and events division.
SGL, one of Australasia's most experienced sport, recreation, community and lifestyle planning companies, has completed more than 650 projects over its 24 years history. Projects include commissions for Olympic and Commonwealth Games facilities through to local authority community facilities and services.
As the company has expanded to meet industry demand for effective feasibility, market research, business and management planning, funding and operational reviews they have restructured the business into area-specific industry divisions.
In recent years there has been a significant increase in projects completed by SGL in the sports sector. These projects include national, state, regional and local sport facilities, state sporting association strategies, regional sport strategies and local sports development plans.
SGL Director Mike King believes the company is extremely fortunate to welcome back Larry who originally joined SGL after working on the Melbourne 2006 Commonwealth Games. After three successful years with SGL, where Larry worked on a range of sports projects,in 2009 he took up the opportunity to lead the redevelopment of basketball as the Chief Executive of Basketball Australia.
King now believes "Larry is a perfect fit to manage the new Sports Division, being an elite sportsman in his own right - a four-time Olympian ï¾ (and) one of the most credentialed sports and event management executives in Australia."
Having recently completed his role with the restructured Basketball Australia, where he managed all facets of the sport from participation to the elite as well as the national men's (NBL) and women's (WNBL) leagues, King adds "the delivery of sport in Australia and internationally is one of Larryï¾s key strengths.
"As the CEO of Basketball Australia, Larry engineered the new governance restructure and managed the successful unification - participation, elite and commercial - and re-emergence of the sport under one independent board."
In previous roles Sengstock spent eight years as the Head of Sport and Operations for the Melbourne 2006 Commonwealth Games. As one of the original members of the Bid Team and then the Organising Committee he developed the initial sports and operations elements of the business plan and budget and was instrumental in the selection of existing venues and the design and development of the required new venues and ultimately oversaw the highly successful delivery of the sports program for the Games.
King continues "Larry also brings to SGL highly developed project management experience and executive management skills and has worked with local, state and federal government agencies as well as commercial entities on a range of initiatives over his career.
"He also has a strong background in sports marketing, media and communications.
"Larry will initially concentrate on assisting the Australian and New Zealand SGL Offices sports projects as well as assisting to build the company services and commissions in the expanding SGL Group Asian marketplace where commissions in India, China and Malaysia have allowed them over the past 6 years to take unique support services to greater parts of the world."
For more information or contact to Larry Sengstock call the SGL Melbourne Office on 03 8623 2840.
lsengstock@sglgroup.net

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