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Koh Samui tests hybrid approach for returning International tourists

Koh Samui tests hybrid approach for returning International tourists
July 12, 2021

With an island-focused international travel reopening plan set to roll out in Thailand’s Koh Samui on 15th July, the 'Samui Plus sealed-route' will test the water with a hybrid approach of three days in a hotel quarantine scenario before allowing visitors island-wide free access from the fourth day onwards.

In anticipation of overseas travellers flying to the idyllic holiday island in the Gulf of Thailand over 60 hotels have been certified in the SHA Plus safety and health program according to hospitality consulting group C9 Hotelworks’ research. 

Gateway carrier Bangkok Airways has confirmed three domestic daily ‘sealed route’ flights from Bangkok’s Suvarnabhumi Airport starting in the middle of the month.  International Samui Plus visitors will be required to fly via Bangkok and transit on these designated flights.

Koh Samui’s island economy is heavily dependent on tourism with over 600 registered tourism establishments and nearly 24,000 rooms. The impact of the pandemic can best be highlighted when looking at the airlift, comparing pre-pandemic 2019 and the onset and ongoing impact of COVID-19 which saw airline passenger traffic drop 64% year-on-year.

Speaking about the process of a gradual stepped program for accepting overseas arrivals, C9 Hotelworks Managing Director Bill Barnett notes “the learnings from the first week of the Phuket Sandbox will likely follow a similar pattern.  Over 2,300 international arrivals have come to the island with more than 140,000 confirmed hotel nights booked in SHA Plus hotels through August. Demand has remained strong and is now demonstrated, which bodes well for Koh Samui’s chances.”

Barnett added “an ancillary impact of the Sandbox is the restoration of regularly scheduled direct flights between the two islands from 16th July starting with four flights a week this month and becoming daily in August. In analysing tourism, we look to the sky for answers as the logical starting point, and this increased airlift is a key driver for the tourism economy.”

Moving to the outlook for the island’s lodging industry, C9 Hotelworks' new Koh Samui Hotel Market Update points out that the likely recovery journey will be top-down, with many travellers taking advantage of competitive rates in luxury and upscale tier hotels. C9 is forecasting the short to medium-term impact to be in rising demand at the expense of room rates as travellers tend to historically trade up in post-crisis travel.

As COVID-19 has landed the tourism industry in unknown territory, leading global data group STR’s Area Director for Asia Pacific Jesper Palmqvist weighed in with “since Q2 in 2020 when the crisis started, we have seen three hotel peak periods in Koh Samui, where levels reached beyond the bare minimum - Mid-October 2020 for the long weekend, New Year's Eve, and most recently the Songkran holiday where occupancies reached close to 50%.  These spikes in demand came from the domestic market and once the international factor comes into play, more stability will evolve.”

While Thailand’s tourism fortunes remain highly focused on islands, C9’s Bill Barnett is quick to say “it’s important to remember that Koh Samui and Phuket remain only small pieces of a bigger puzzle and that even Robinson Crusoe had to eventually get onto a raft and return to the larger world at hand. Until the entire country gets better, the sandbox remains a relatively small stage.”

Image: KImpton Hotels Koh Samui 

Related Articles

10th June 2021 - Thailand’s Koh Samui set to reopen to tourists as of 1st July

5th April 2021 - Koh Samui resort secures hygiene and safety certification as it prepares for international tourists

15th October 2020 - Santiburi Koh Samui commits to CSR projects and signs UNESCO Sustainable Tourism Pledge

10th April 2020 - Thailand resort Santiburi Koh Samui receives 2020 Green Hotel certification

31st August 2013 - Koh Samui aims to become low-carbon tourism destination

9th July 2021 - As Coronavirus cases soar across Thailand Phuket opens for vaccinated tourists

30th June 2021 - Laguna Phuket partners with hospital to launch first hotel-based PCR test centre for Phuket Sandbox arrivals

26th May 2021 - Phuket Sandbox confirmed for 1st July reopening to vaccinated international tourists

7th April 2021 - Utopia Corporation delivers membership program to unifiy Phuket business community

31st March 2021 - Phuket first to open without quarantine in Thailand

24th February 2021 - The Slate Phuket launches holistic retreats with KRU Precision Wellness

20th October 2020 - Phuket Hotels Association launches initiative to inspire island-wide clean-up 


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