Impact Training membership sales event to focus on overcoming objections

August 20, 2024

Education / Finance / Fitness / Marketing /

Impact Training Corporation's latest sales training event is to focus on how to 'Turn Objections Into New Members'.

Being held on Friday 23rd August 2024, the latest installment in seriues of online quarterly workshop will feature aaid participants in increasing their sales.

Commenting on the importance of overcoming objections in the sales process, Steve Jensen, founder and Managing Director of Impact Training Corporation and the National Sales Academy, explains "we are all measured by the number of sales we make each month.

"Shockingly, 68% of sales are not even asked for, leading to stress, pressure, and disappointment. However, mastering when and how to close confidently can make all the difference in winning business."

Pointing out that many sales professionals see objections as barriers, Jensen notes "in reality, objections are golden opportunities. They signal that the prospect is interested but has a slight concern and give us the opportunity to find a solution to the problem and attract a new member or client."

Jensen adds "objections are a natural part of sales, and while some are legitimate and insurmountable, many can be overcome with the right approach. Knowing common objections and being prepared to address them allows you to ask the right questions, dispel concerns, and confidently ask for the sale again."

This Friday's event will present lessons in how to close sales effortlessly and overcome objections using easy-to-learn strategies that will adjust prospects’ attitudes, making them eager to buy.

Delegates will learn:

• How to reduce objections effectively during qualification
• How to use test-closes to make asking easier
• How to defuse objections easier
• The IHP formula the helps to overcome most objections
• How to use the 'IF & HA strategies’ to ask for the sale again
• A powerful ‘Attitude Adjustment’ gambit to re-close

Australasian Leisure Management readers can click here to attend the workshop.

Click here to contact Impact Training Corporation.

Image: Steve Jensen (centre) on a recent course with members of the Brisbane Broncos sales team.

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