Latest News

Back to Latest News back


ICC Sydney prepares for inaugural future-focussed SXSW Sydney event following Mission Impossible Premiere

ICC Sydney prepares for inaugural future-focussed SXSW Sydney event following Mission Impossible Premiere
July 8, 2023

International Convention Centre Sydney (ICC Sydney) has begun the countdown until the inaugural South by Southwest (SXSW®) Sydney 2023 technology and innovation, games, music, screen and culture events with the anticipation for SXSW Sydney 2023 coming off the back of the successful, star-studded Australian premiere of Mission: Impossible - Dead Reckoning Part One held this week.

Since its inception in 1987, SXSW has been held in Austin, Texas and has been a convergence of film, music, education, and culture, a global destination for creative people to connect, collaborate and think outside the box. SXSW will expand into Sydney for the first time in October 2023 offering new experiences for visitors.

The Australian premiere of Mission: Impossible - Dead Reckoning Part One held this week saw Darling Harbour abuzz with excitement as fans flocked to the precinct to meet actors Tom Cruise, Hayley Atwell, Simon Pegg and Pom Klementieff as well as Director Christopher McQuarrie and 2,500 people walked the red carpet, as Tom Cruise set off a fireworks display over the waterfront, before watching a preview within ICC Sydney’s Darling Harbour Theatre. 

The SXSW Sydney 2023 events will beheld at anchor venue ICC Sydney, over seven days and nights from 15th to 22nd October 2023 and will include the SXSW Sydney Conference, featuring over 200 presentations, panels, workshops and mentor sessions with inspiring thinkers and leaders across multiple content pillars; the SXSW Sydney Tech & Innovation Expo showcasing innovative and emerging tech, entertainment and games companies from across the Asia-Pacific region, alongside the SXSW Sydney Pitch competition for startups and the SXSW Sydney Games Festival, which also features major Esports tournament, Intel® Extreme Masters.

The SXSW Sydney 2023 Music Festival will spotlight local and international artists while the SXSW Sydney Screen Festival’s program of film, TV, digital, XR and social content premieres will showcase screen culture’s diversity in the Asia Pacific and beyond within ICC Sydney’s Darling Harbour Theatre.

Destination NSW Chief Executive Steve Cox said Sydney owed its ability to secure major events such as SXSW Sydney to its world-class infrastructure - some like ICC Sydney in spectacular harbourside locations - and the highly skilled event professionals that deliver them.

Cox notes “One of the Sydney CBD’s greatest strengths is its abundance of exceptional event venues such as ICC Sydney, University of Technology Sydney and Powerhouse which are conveniently located adjacent to active transport hubs, accommodation and dining precincts.

"As a world-class major event venue and the festival hub, ICC Sydney will contribute immensely to the success of SXSW Sydney and to the enjoyment of festivalgoers' from around the world, helping further cement the Harbour City's enviable reputation as the events and creative industries capital of the Asia Pacific.”

ICC Sydney Chief Executive and Group Director - Convention Centres, ASM Global (APAC), Geoff Donaghy said the venue’s well-resourced team of passionate professionals were ready to welcome the diverse, discerning patrons of SXSW Sydney.

Donaghy shares “With only three months to go, our team is looking forward to delivering this special, future-focused event and once again reaffirming ICC Sydney as a powerhouse destination for major events. Beyond providing an extraordinary experience for the diversity of SXSW Sydney visitors, we welcome the opportunity to collaborate on delivering a positive legacy for years to come - from the economic benefit across our dynamic city to environmental sustainability solutions and facilitating connections into our local community – every focal area of our corporate social responsibility strategy will be brought to the fore through SXSW Sydney.

SXSW Sydney Chair and TEG Chief Executive, Geoff Jones said TEG and ICC Sydney had a shared track record of delivering large scale entertainment events.

“TEG has partnered with ICC Sydney on the delivery of hundreds of events over the years. We are looking forward to presenting SXSW Sydney in the best possible destination for culturally significant, high-energy events. Showcasing thought-provoking speakers and the newest in games and entertainment, SXSW Sydney is set to be a truly transformative event,” Jones added. 

To find out more about ICC Sydney visit

Image top.ICC Sydney July 023 Mission Impossible 7 Premiere. Credit: Brett Boardman; Image centre and above: ICC Sydney's Convention Centre lights up for the Australian premiere of Mission: Impossible – Dead Reckoning Part One.

Related Articles

5th July 2023 - ICC Sydney marks NAIDOC Week 2023 with launch of ‘Yarning Circle’ series

30th June 2022 - Sydney to host South by Southwest cultural festival for 2023

29th June 2023 - FIFA and Destination NSW to host FIFA Fan Festival in Sydney’s Tumbalong Park

26th June 2023 - ICC Sydney to host inaugural UTS Startups Summit

8th June 2023 - ICC Sydney welcomes youth wellbeing event Stand Tall for seventh consecutive year

25th May 2023 - ICC Sydney launches Accessible and Inclusive Events Guide

18th May 2023 - ICC Sydney team thrilled to secure five wins at MEA NSW Awards

17th May 2023 - ICC Sydney promotes 30 team members

4th May 2023 - ICC Sydney continues to support next generation of industry talent with Career Insights event

27th April 2023 - ICC Sydney spotlights the delivery of Human Rights Conference 2023

4th April 2023 - ICC Sydney appoints Adam Smith as new Director of Building Services  

30th March 2023 - Australia’s largest event for fitness professionals returns to ICC Sydney

13th March 2023 - ICC Sydney activates its Audio Visual Graduate Program

15th February 2023 - ICC Sydney reveals the impact of its approach to reconciliation

19th January 2023 - ICC Sydney continues training and development support of its event professionals

24th November 2022 - ICC Sydney releases 2023 sustainable menu collection

17th November 2022 - New Chairperson announced for Destination NSW

31st October 2022 - ICC Sydney appoints Jess Zickar as new Corporate Social Responsibility Manager

28th October 2022 - ICC Sydney continues to stimulate economy while driving positive social impacts

25th October 2022 - Interactive venue mapping tool launched by ICC Sydney

12th October 2022 - ICC Sydney shares factors contributing to its 99% satisfaction rating

28th September 2022 - TEG brings immersive Australian Geographic experience to ICC Sydney Exhibition Centre

23rd September 2022 - ICC Sydney secures award for top convention and exhibition venue

11th July 2022 - TEG appoints Luke Bould as Chief Commercial Officer to drive global growth opportunities

25th January 2022 - TEG announces new Chief Technology Officer appointment

21st October 2021 - ASM Global’s Geoff Donaghy selected for induction into US Event Industry Council’s Hall of Leaders

17th March 2021 - ICC’s Geoff Donaghy flags importance of face to face events

9th October 2019 - Geoff Jones outlines TEG’s international growth plans

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more



BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness


Myrtha Pools

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness


Active World

Since 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…

read more

Aquatics / Billing / Fitness / Recreation / Technology


Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see

read more

Fitness / Recreation / Technology / Wellness


Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security



iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design



Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business