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House of Tickets goes to the front of the queue

House of Tickets goes to the front of the queue
July 25, 2012

House of Tickets® has announced a further expansion of its operations having been appointed exclusive Australia and New Zealand sales partner for Lavi Industries' Qtrac® Electronic Queue Management System.

The Qtrac® Electronic Queuing system creates and manages virtual service queues - freeing customers from tedious lines, reducing wait times, streamlining service efficiency and increasing impulse retail sales.

In entertainment venues, attractions and retail environments, managing customer flow with a single or multi-line call-forward queuing system makes sense, allowing them to decrease perceived line lengths and actual wait times while dramatically increasing service efficiency. Qtrac® provides an effective call-forward queue management solution – specifically designed and engineered for single and multi-line applications.

Qtrac® Queuing software eliminates box office and retail store checkout and service lines, replacing them with a notification system that enhances the customer's shopping experience. Freeing the customer from the tedium and frustration of long lines, Qtrac® provides an extended shopping experience that boosts customer satisfaction while simultaneously increasing retail impulse sales.

Available as a cloud-based SaaS application, Qtrac® is a fully scalable browser-based application. It can be deployed rapidly to manage customer queuing in a single location or an entire region - all without the traditional IT costs of installing and maintaining complex software applications. Qtrac® is also the industry's most cost-effective retail queuing solution. Accessed from anywhere with an Internet browser, Qtrac® integrates existing IT assets with its proprietary customer registrations kiosks, ticket printers, LCD media displays and service agent computers.

The box office, entry ticket and checkout queue, arguably the areas of greatest anguish for venues, retailers and customers, represents one of the most significant areas in the retail process. According to industry experts, retail success in the bricks and mortar environment is achieved or lost at the box office or checkout counter. Yet this is often overlooked.

The box office and checkout counter is where a sale is completed or lost, and can significantly impact how a customer views a business. Increasing the efficiency of the queue, decreasing service times, and creating a more pleasant queuing experience can have a dramatic effect on a business – reducing customer walk-aways, stimulating impulse sales, enhancing the purchase and shopping experience, and ultimately increasing the bottom line.

Electronic Queuing Systems

One of the biggest hurdles faced at the box office or retail environment is the ability to keep customers moving efficiently to available service points. Too many solutions rely on staff having to wave or shout to hail a waiting customer.

The Qtrac® Electronic Queuing system eliminates this efficiency bottleneck by using overhead LCD monitors to visually and audibly direct customers to the next available position. Responding to state-of-the-art wireless remote controls mounted at each register, Qtrac® instantly displays open box office and checkout positions, displaying an arrow and audibly announcing the open position. Field-proven to increase service efficiency by as much as 35%, Qtrac® decreases wait times and dramatically improves customer and employee satisfaction.

Additionally, between queuing messages Qtrac® can display advertising, promotional, or informational media. Targeting a captive queue audience has been shown to increase impulse sales when used in conjunction with in-line merchandising solutions including Lavi's NeXtrac - also available from House of Tickets®. Furthermore, entertaining customers while they wait decreases perceived wait times by as much as 40%, adding to increased customer satisfaction, and improved customer loyalty and repeat business.

Measurable Success

Electronic queuing systems help to optimise customer flow. The result is efficient customer service and optimised queuing, especially during peak traffic periods. These results are immediately measurable in terms of decreased wait times; fewer abandoned transactions, enhanced customer satisfaction, greater referrals and, at the end of the day, increased revenues.

Qtrac® Overview

• Qtrac® manages wireless call-forwarding from single or multiple queues, simultaneously directing one or more customers to available service points.

• Multiple customer calls can appear simultaneously on Qtrac® LCD displays.

• Qtrac® centralises queue management, allowing supervisors to open or close individual lines from a wireless master control.

• Optional media capabilities offer advertising and promotional opportunities.

• Wireless station remotes can control almost any available station light, automatically triggering it to flash.

Qtrac® Features

• Available as a native cloud-based SaaS application hosted by remotely by House of Tickets® & Lavi Industries, as a hosted Network application, or as a stand-alone application.

• Scalable with unlimited service/station agents, services/queues, stores, sectors and regions

• Customisable customer registration screens.

• Optional kiosk graphics reinforce branding at registration point.

• Customisable tickets and LCD display show estimated wait times and offer promotional opportunities.

• Optional customer notification via SMS text messaging.

• Call by priority feature allows escalation of service

• Optional wireless touchpad remotes free station agents to interact with customers on the floor

• Qtrac® Media Manager software centralises digital content management allowing easy access for uploading media locally or from a central location anywhere on the network.

• Multi-language capabilities.

• Robust Reporting Suite provides real-time statistics.

• Qtrac® Station Lights add an additional clue to available service positions helping to maximise queue efficiency. Additionally, the Flashing Station Light Controller can turn almost any existing light into a Qtrac® Station Light.

With exemplary customer service, H.O.T. has an enviable reputation in the market for its ability to deliver on budget and on time.

The House of Tickets® Group comprises:

BOCA Tickets and Printers: The industry standard for quality, security and reliability. H.O.T. is the exclusive sales, service and supply partner in Australia and New Zealand for BOCA, the world's leading direct thermal ticket printer and thermal ticket stock company. (

Custom Solutions: Ticket printing, packaging, consultancy and design for souvenir stock, VIP's, sponsors, members and corporates. H.O.T. is the exclusive sales, service and supply partner in Australia and New Zealand for Williams, Weldon & Lick (WW&L), the world's leading custom and speciality ticket printing company and Colad Custom Packaging, specialists in the design and production of packaging for any product including tickets.

Kadok Press: Pre-printed ticketing solutions for every need and every budget. From roll tickets to thermal tickets, wristbands and any other printed medium; Kadok Press has been synonymous with delivering low cost solutions to the market for over 25 years. (

Lavi - Queue Management Solutions: H.O.T. is the Exclusive Sales Partner in Australia and New Zealand for Lavi Industries Qtrac® Electronic Queue Management System and a Sales and Supply Partner for their full suite of other products including Beltrac® public guidance products including stanchions, posts, rails and retractable belts for queue management and NeXtrac® in line merchandising.

Pack and Distribution: Removing the onerous and costly task of packing and distributing; H.O.T. offer a complete and secure supply chain solution for delivering tickets, marketing collateral and other information to patrons using sophisticated tracking software to enable clients to see the status of any item.

ticketPad®: An iPad application – operating securely of a WiFi/NextG network that has been developed to reinvent point of sale general admission ticketing and turn it into a 21st century application. (

Based in Valencia, California, Lavi Industries is the premier provider of public guidance and crowd control solutions in North America. Leveraging its portfolio of world-class brands – Beltrac® stanchions, Directrac® signage systems, Qtrac® electronic queuing systems, and NeXtrac® in-line merchandising systems – Lavi has helped the world's leading companies effectively guide people in, through, and out of their facilities.

More information is available at


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