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Described as “a powerful new alliance for the Australian fitness industry”, the Healthy Ageing Institute and industry registration service FITREC have announced a partnership designed to expand and improve opportunities for professionals and broaden the influence of the industry.

The partnership will see both parties joint to host the Healthy Ageing Summit - being held in Brisbane from the 27th to 29th March 2020. With a focus on training the over 45s demographic, the Summit is the first of its kind in Australia with nationally and internationally renowned speakers presenting on all aspects of working with this Active Ageing population.

Healthy Ageing Institute founder Ken Baldwin says that the partnership with FITREC is a “no brainer” and that "our values and goals are well aligned with FITREC's. Specifically, to see that professionals have access to the best ongoing education in all areas."

FITREC Managing Director Dennis Hosking (pictured below) noted "fitness professionals are always looking for ways to better serve their community.

“The Healthy Ageing Summit is a fantastic opportunity for them to broaden their scope and better connect with and serve a growing demographic."

Hosking adds that a key benefit for FITREC registered professionals attending the Summit is the ability to include a certificate and images from the event on their professional profile, explaining "to see this level of industry development adds credibility to any professional, especially when dealing with the general public and allied health professionals.

“As far as FITREC is concerned, it also adds to their unique FITREC rating - a benchmarking tool for all FITREC registered professionals."

With FITREC and the Healthy Ageing Institute looking forward to welcoming all leading professionals to the Summit, Baldwin concludes “the over 45's demographic is increasing by more than 34% a year - a statistic that has led some to suggest that any fitness business that chooses to ignore this demographic over the coming years will be left behind.”

Click here for information on the Healthy Ageing Summit in the Australasian Leisure Management industry Calendar.

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