Latest News

Back to Latest News back

 

Hawthorn Premiership boosts merchandise sales

Hawthorn Premiership boosts merchandise sales
October 1, 2014

The aftermath of Hawthorn’s AFL Grand Final at the MCG last Saturday (27th September) generated a massive boost in sales of the Club’s merchandise.

In the two days following the Hawks claiming back-to-back flags for the second time in their history, the Club’s online store, HawksNest, achieved an upsurge in merchandise related sales.

In the 36 hours following the final siren there were 37,000 unique sessions with a peak of almost 4,500 sessions at 7pm on Saturday. 65% of these visitors were on a mobile device.

The most popular items have included the Premiers Stubby Holder, Premiers Polo’s and Bumper Stickers.

IMG Sports Technology Group’s (IMG STG) ecommerce team worked closely with Hawthorn to ensure immediacy to market post Grand Final, ensuring fans were aware of the unique value proposition that is attached to winning a premiership.

IMG STG’s ecommerce platform, ShopDesq, was able to deal with high traffic demand over the weekend and facilitate ease of use for fans wanting to celebrate the win in style.

Click here to view the range of Premiership related merchandise including Norm Smith Medallist Luke Hodges 250th Guernsey (pictured) at the Hawks online website.

For more information on ShopDesq contact IMG STG Digital Marketing Coordinator Caitlin Stanford on 03 9426 2600.

2nd December 2013 - HAWTHORN FOOTBALL CLUB SET MERCHANDISE RECORDS WITH SHOPDESQ


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business