Latest News

Back to Latest News back

 

Greyhound racing’s live baiting scandal has only a marginal effect on betting

Greyhound racing’s live baiting scandal has only a marginal effect on betting
January 22, 2016

Evidence of severe animal abuse by significant numbers of Australia's greyhound trainers has had only “a marginal effect on betting” according to newly consumer gambling data from Roy Morgan Research.

Despite conclusive evidence of live baiting - the practice of using small live animals to promote aggression in secret greyhound training sessions - and subsequent evidence of tens of thousands of greyhounds being euthanised, Angela Smith, Group Account Director, Roy Morgan Research stated “last year’s live baiting scandal, revealed on Four Corners in February last year, had only a marginal effect on betting incidence.”

The Roy Morgan research shows that 600,000 Australian adults bet on at least one greyhound race during the year, with the average dog bettor around eight years younger than the average horse race punter.

Newly consumer gambling data from Roy Morgan Research shows that 3.3 million Australian adults (18%) gambled on at least one horse race (excluding harness trots) in the past year, and their average age is almost 49 - slightly older than the national mean. But among the 3.2% who bet on greyhounds, the average age is not quite 41 - younger than the average Facebook user.

Much of the lower age average is driven by the overwhelmingly popularity of greyhound racing among 25 to 34 year-olds (Generation Y). This group is 80% more likely than average to bet on dog races during the year, and make up the largest bloc of greyhound bettors (34.2%) despite being less than a fifth of the population. 

As shown in the table below, the age profile of greyhound bettors is a virtual mirror of horse racing: only around one in four greyhound gamblers is aged 50 plus, compared with almost half of horse racing bettors - but the reverse is true for those aged 18 to 34. Those in the middle, aged 35-49, make up around 30% of each bettor group.

Age profiles of Greyhound vs Horse Racing bettors

Source: Roy Morgan Single Source (Australia), October 2014 – September 2015, samples n = 367 and 2641 Australians 18+ who bet on greyhound racing or horse racing respectively in the last 12 months.

Further explaining the findings, Smith commented “betting on horse-racing has declined in popularity over the past decade: In 2005, 24% of people bet on at least one horse race; in 2015, around 18% of us did.

“Not only has its popularity been consistent over the past decade, but Aussies aged 18-34 now make up only nearly half of greyhound bettors, compared with only a quarter of horse-racing bettors.

"But it’s not just this generational difference that suggests greyhound racing is trendy: by far the most likely Values Segment to bet on greyhounds (at rates well over double the norm) are those defined as ‘Look at Me’: a niche group of social butterflies who participate in cool or outrageous activities with the in-crowd of their peers, who follow trends and want to clearly distinguish themselves from previous generations.

“And, as with the overall age trend, this group is among the least likely to be interested in placing a bet on horses.”

Main image used for illustrative purposes only. Courtesy Betfair.

24th November 2015 - FOOTBALL OVERTAKES SWIMMING TO BECOME AUSTRALIA’S MOST POPULAR SPORT FOR CHILDREN

2nd October 2015 - GREYHOUND INDUSTRY CLAIMS IT IS ON THE PATH TO SIGNIFICANT REFORM

20th August 2015 - GREYHOUND INDUSTRY REFORM THE START OF A NEW ERA

16th February 2015 - ABC LIVE BAITING REVELATIONS TO BE ‘EXTREMELY DAMAGING’ TO AUSTRALIAN GREYHOUND RACING INDUSTRY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business