Latest News

Back to Latest News back

 

Geelong Football Club taking legal action over fundraising firm’s ‘misleading’ promotions

Geelong Football Club taking legal action over fundraising firm’s ‘misleading’ promotions
May 24, 2019

The Geelong Football Club has commenced court action against a former fundraising contractor for alleged misleading and deceptive behaviour involving members-only benefits.

As reported by the ABC, during a hearing in the Federal Court of Australia this week, lawyers for the Cats argued that Toorak-based sports fundraising firm Loyalty Pty Ltd was offering club members corporate hospitality products when it should not have.

The products relate to The Pivots club, a members-only experience run by Geelong which includes gourmet dining, premium seats and access to training sessions.

Loyalty was contracted to The Pivots club as part of fundraising campaigns from mid-2015 until early 2016.

According to its website, Loyalty offers its clients scratch-it lotteries, raffles and other products, offering prizes and access to loyalty schemes.

The case centres on a number of complaints by Cats members who thought they were supporting the club through Loyalty - when, in fact, the company no longer had a formal affiliation with the club.

The Cats are pursuing Loyalty.com.au as well as its owner Simon Roach.

A third man, Michael Francis, is said to have contacted members and is also named in the court action.

The Court heard Francis - who was not in attendance - was a contractor, not an employee of Loyalty.

The AFL club argued Loyalty continued to imply association with the club, despite no longer being contracted to offer fundraising services.

The company had created "the impression that they are raising funds for the club," Sarala Fitzgerald, lawyer for the Cats, told the Court.

She added “we submit that the words 'our waiting list' does give the impression that they are related to the Pivots."

The Court heard Loyalty's website was continuing to offer Pivots access until Friday of last week when the court action was filed.

The company has been ordered to stop referring to the club and to The Pivots in any of its marketing, until a further hearing in August.

However, Andrew Panna QC, acting for Loyalty.com.au and Roach, stated “there is no evidence that they have a contractual right to stop us.”

The Court heard about a complaint by one customer who paid between $1,000 and $1,500 to Loyalty Pty Ltd thinking it was affiliated with the club.

She called the club when she did not receive tickets to a home game in April of this year.

Responding to this, Panna added “what she was being offered was quite clear — it was what she got.

"There is no evidence we have misled anybody."

The Pivots is named after the Geelong team's original name, The Pivotonians.

Image: The Geelong Pivots club.

Related Articles

8th May 2019 - Kardinia Park launches new water station initiative

3rd May 2019 - Kardinia Park Stadium Trust and Geelong FC partner to offer sensory inclusive experience

30th April 2019 - New Kardinia Park Stadium Trust partnership aims for positive environmental impact

9th April 2019 - Kardinia Park Trust names new Chief Executive

4th April 2019 - GMHBA Stadium becomes Australia’s first Sensory Inclusive Stadium

23rd July 2018 - Geelong brawl will not lead to AFL segregating fans

7th July 2017 - AFL Diversity Manager Ali Fahour steps down following striking incident

3rd September 2015 - AFL accused of ‘deceptive conduct’ during Essendon supplements saga


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business