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Funlab launches inaugural augmented reality darts venue in Sydney

Funlab launches inaugural augmented reality darts venue in Sydney
March 8, 2022

Entertainment and hospitality provider, Funlab, is launching La Di Darts, Sydney’s first augmented reality, 18+ adults only darts venue on 18th March - positioned directly underneath the iconic Coca-Cola sign at the intersection of Kings Cross and Darlinghurst and next door to Darlinghurst’s Holey Moley location.

Conceptualised and created by Funlab, renowned for entertainment brands such as Holey Moley, Strike Bowling and Archie Brothers Cirque Electriq, the brand is thrilled to bring this new concept to Australia, with Sydney as the host of the first-ever venue.

This 2022 rendition of the classic pub activity is a gamified darts experience, making it an accessible and hilarious activity while bringing old-school glamour and loads of fun to the tried-and-true game.

How does La Di Darts differ from the boards seen in the dark corner near the bar? This gamified dart experience utilises a projected field of play and a traditional dart board. Leaning on modern technology, competition darts are thrown at the board and the scores are electronically captured in real time.

Funlab suggest that “Sydney-siders will be hitting bullseyes in style with their own Gatsby themed private booth and a bespoke cocktail menu.”

Even the newest of players will have the chance to dominate the dart board with four different games available so those of all experience levels can have fun. La Di Darts have not only recreated dart classics such as ‘Killer’ and ‘Disco Wall’ (also known as ‘301’), they have added completely new and exciting games such as ‘Robin Hood’, which sees the dartboard morph into an archery target in a race to the most points.

Blaise Witnish, Chief Growth and Innovation Officer at Funlab enthused “we are stoked to bring La Di Darts to Sydney’s entertainment scene, adding our signature Funlab twist to such a classic and iconic pub-friendly game that everyone can enjoy. We wanted to create an epic space for social gatherings, and given the glamorous theme and eclectic insta-worthy cocktail offering, next to Darlinghurst’s Holey Moley location seemed to be the perfect spot to roll out the gameplay. While Sydney gets the first taste at La Di Darts, we are pumped at the prospect of launching this concept throughout other locations Australia-wide in the future.”

At La Di Darts, not only can players battle it out with friends, but they can also take and assign their own pictures to their avatars to be featured on the big screen.

Launching on 18th March 18, La Di Darts Darlinghurst is now taking pre-bookings from either 60 or 90 minute sessions at www.ladidarts.com.au.

More information on Funlab 

Related Articles

10th February 2022 - Funlab opens its multi-brand social entertainment centre in Fremantle

25th October 2021 - Funlab opens entertainment precinct on Sunshine Coast

15th January 2021 - Owners agree sale of ‘leisure-tainment’ business Funlab to private equity firm TPG Capital

8th September 2020 - Funlab launches new virtual offerings   

10th July 2020 - Funlab launches virtual ‘apart-y’ experiences across its brands

24th June 2020 - Funlab reopens Strike Bowling and Holey Moley attractions

15th November 2019 - Funlab launches new holes at Little Bourke Street Holey Moley attraction in Melbourne

6th September 2019 - Funlab set to launch new entertainment experience in Brisbane

27th June 2019 - Funlab launches new Juke’s Karaoke Bar concept at Crown Melbourne

16th April 2019 - Funlab opens new attraction in Wollongong

14th February 2019 - Report suggest Funlab owner looking at exit options

16th December 2018 - Funlab opens new Strike Bowling attraction in Perth

11th December 2018 - Funlab opens its largest Holey Moley attraction at Clarke Quay in Singapore

22nd November 2018 - FunLab celebrates reaching $100 million in revenue with a national initiative

28th September 2017 - Funlab to stage Australia’s first National Fun Day

29th June 2017 - Attractions operator Funlab acquires AttracTivity entertainment centre brand

12th December 2016 - Next Capital acquires FEC operator Funlab

27th July 2016 - Funlab explores new ownership options


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